MGMT311 Knowledge Management

In what ways does the attention economy affect the knowledge economy and why do these effects matter to organization?

In this essay, you will develop and argue for your views on the effects of the attention economy on the knowledge economy and discuss why these effects matter to organization.

The essay needs to include the following:

Introduction 10%
Introduce the knowledge economy and the attention economy
Briefly state your position on the essay question
Examination of the effects of the attention economy on the knowledge economy 80%

Select two subtopics that pertain to the knowledge economy. For each of the two subtopics:
Offer a brief overview of the main themes, including why it matters to knowledge
Develop and discuss the effect(s) of the attention economy on this subtopic
Illustrate your argument using a brief example from public sources

Discussion and conclusion 10%
Outline why the examined effects of the attention economy on the knowledge economy matter to organization. 

Assessment criteria (rubric)

Content – the extent to which your essay:
addresses the essay question effectively
reviews relevant literature
shows independent thought
Argument – the extent to which your essay:
presents a clearly defined position
supports the arguments with effective illustration
effectively integrates concepts and ideas

Writing and presentation – the extent to which:
the essay is logically structured
the essay acknowledges sources
the writing is succinct and well presented