Microeconomics Project: Choosing Product Market(s) and Analyzing Real World Situations

This project involves choosing product market(s) for your project analysis, using microeconomics concepts discussed in Lectures 1 to 5. The product or service market can be either general or specific, local or international. Some examples of product or service market:

• Smartphones (general)
• Apple iphone (specific brand in the smartphone market)
• Starbuck Coffee in China (local, specific to a country)
• Coffee (international)

Choosing Articles as References for Analysis

Search through newspapers sources (other sources are strictly not permitted), either in print or internet for articles based on the product market you have selected. Articles should contain real world situations. Articles that contains analysis are not appropriate and should not be used. The articles must be related to the concepts discussed in Lectures 1 to 5.

Select five (5) articles on the SAME PRODUCT MARKET (for example, all 5 articles on coffee) or DIFFERENT PRODUCT MARKETS (for example, 1st article on coffee, 2nd article on durian, 3rd article on apparel, 4th article on smartphone and 5th article on electric car).

Each article MUST relates to each of the five (5) microeconomics topics, from Lectures 1 to 5. (For example, select one article on lecture 1 topic on opportunity cost or PPF, select another on lecture 2 topic on demand and/or supply, and so on).

Use Calibri Font Size 12pt. Number your pages. Use single line spacing. Do a full justification (that is both left and right justified) of your report. The report should be between 1000 to 1500 words. Each Analysis should have at least 180 words. Use the template in Appendix 1 for your report format.

• Limit each analysis to one page.
• Begin each analysis on a new page. For example, analysis 2.1 on a new page, analysis 2.2 on a new page, and so on.
• Ensure consistency throughout the report. For example, consistent formatting (such as same font type and font size, same line spacing) throughout the whole report; graphs are all drawn using the same software such as Powerpoint and not some graphs are drawn using PowerPoint and some using Word or Excel software.