205 mkt Digital Marketing

Learning Outcomes Assessed: 1. Evaluate the evolution of online marketing, making references to lessons from traditional marketing theory. 2. Analyze and assess the differences of digital marketing and traditional marketing. 3. Conduct an analysis on the benefits that digital marketing has for the organization that you have chosen. 

Content of the report: 1. An Executive Summary of no more than a page of A4 size paper summarizing the background information for the organization, marketing objectives, statement of purpose for the campaign and aims. The executive summary should contain important and critical information regarding the project. This section will not be included in the word count. 

2. The main report should be  with a tolerance of plus/minus 10 percent of the word count. The main report should cover the following contents but not limited to: 

• Introduction - A brief introduction of digital marketing and traditional marketing and the impact evolution of online marketing has on the global market. 

• Main Body — Evaluate the differences of both digital marketing and traditional marketing and the impact and changes it brings to the organization.