Macro Analysis Report: Global Company

This assignment requires you to write a Macro Analysis report, based on a global company of your choice. Your report must:

• Critically evaluate the focus of the business and its market(for example, what is the main focus of the business, where are its main markets and/or sites of production, who are its key competitors?)
• Identify and critically evaluate the geopolitical, economic and legal challenges and issues that are currently and could potentially impact on the activities of the business and its market (for example, how is the company being affected by the ‘rise of the rest’, new competitors, or new government policies such as trade and other barriers?)
• Critically examine the company’s internationalisation strategy, with a particular focus on its entry mode(s) in foreign markets (for example, how did the company grow into new markets, did it choose different entry strategies for different markets, how did the process of internationalisation compare to the theoretical models we have studied?
• Provide a set of well argued and developed recommendations on how the company could address some of the identified macro environmental challenges and issues (for example, what would you identify as the three biggest challenges facing the company and how can these be addressed?)
• Be well presented and appropriately referenced