BUS492 marketing principles

Building on your Brand Analysis Midterm Report, you will now identify solutions for your brand. Your task is to consider and apply what you’ve learned from the main text, the additional readings, and our discussions to address the issues facing the brand and answer the following question: What does the brand (Diesel Clothing) need to do to turn things around? Your report should contain the following 3 components: A revised condensed version of the content of your Midterm Report (brief background and summary of critical issues Your recommended growth strategy and rationale (why did you pick this strategy?) Your recommendation to achieve growth for the brand and turn things around Your recommendation should Center on the growth strategy you identified Incorporate at least one of the following perspectives on successful marketing/successful companies: This is Marketing, Nudge, To Sell is Human, Hooked, or Why We Buy). Make sure you reference and cite appropriately Be realistic and well-supported with facts, not fake news Be limited to ONE (1) well-supported recommendation Include integration of the marketing mix (4Ps). You don't need to focus on all four Ps. Describe fully how you suggest the brand DO what you recommend This is a business-style report. Your paper should NOT look like a term paper. Please single-space the assignment and use 12-point font with 1-inch margins. As business writing is usually concise, no single assignment should exceed six typed pages single-spaced with 12-point font. Use of tables, pictures, and charts to present your information is encouraged (but not required) and not included in the page count. Use bold headings and subheadings to delineate sections of your report. Save the document as a Word document or PDF and submit it in Canvas as an attachment. *I will attach my previous midterm report as reference for one of the questions* *I will also attach the criteria sheet if you can go over it thank you :)* ***MY BRAND IS DIESEL CLOTHING***