How Engie Energy Resources Can Commercialize the REIDS-SPORE Demonstration Project

Purpose of the assignment:
This assignment is designed to get you to think more deeply about Part 2 of how you might solve the overall management challenge and why your chosen approach could be the "best way." Whereas your goal in Al (Part 1) was to analyse what the FFCRC does as an R&D organisation, the goal of A2 (Part 2) is to analyse a particular energy product created by Engie Energy Resources (listed below). In A3 (Part 3), you will bring what you have learned in Al and A2 together to design a business model / roadmap for FFCRC to present to Engie Energy Resources about how they could work together to commercialise that product
Overall management challenge: The FFCRC, as an R&D organisation, helps energy businesses design solutions to technical & management problems. In this instance, the FFCRC is trying to help Engie Energy Resources design a business plan (roadmap) to commercialise the technical products they have created at the REIDS-SPORE Demonstration project. Details about the demonstration project are in the videos found HERE:
• Multi-fuel microgrid (green electricity) = wind turbine 0 solar energy 0 panels, hydrogen fuel e and hydrogen battery storage • Mobility products = hydrogen fueled electric vehicle + hydrogen recharging station • Sustainable data centre = efficient, green power use towards running cloud computing platforms e • District cooling e = working with Singapore based JTC
Information on what hydrogen is and how it is made can be found HERE e
For A2, pick only one of these products. Concentrate on building a business case for how it can be used commercially across a range of businesses within one business sector.
Problem: Your task in this assignment is simply to imagine how this one product might be used and how it could be marketed to various end users both in Singapore and within the ASEAN region Consider macro, meso and micro implications as you make the case for the use of this product Rather than going broad and general, pick one business sector on which to focus (e g , banking / finance, automobile production, real estate, e-commerce, etc ) You may wish to ask the following questions:
• How would the uptake of a 'green energy' product help businesses in this sector achieve low emissions goals? • Why should they strive to achieve these goals? • What are the financial implications? • Think about how soft and hard processes (e.g., leadership/culture, ethics/CSR, and/or HRM) would be affected (both +1-) by companies making the choice to purchase and use one of these green energy products? • How would the use of green energy products help end users achieve their own strategic sustainability goals or contribute to a regional decarbonisation strategy?