Analyzing H&M's Competitive Advantage Using VRIO Framework

Identifying H&M's Distinctive Resources & Capabilities with VRIO Framework

1. Identify H&M’s distinctive resources & capabilities and analyse them using the VRIO framework to determine the organisation’s competitive advantage. Question 1 requires you to apply the VRIO framework to determine the organisation’s core resources and capabilities to evaluate its competitive advantage. This question is the precise application of a framework to develop an analysis specifically for the company. You are welcome to use diagrams to illustrate the VRIO framework or a table. You should use headings and sub-headings to structure your answer 2. Critically evaluate the VRIO framework and discuss which other model or framework could be associated to VRIO to overcome its limitations. Question 2 requires you to reflect and analyse the framework. The aim is to identify the benefits and limitations of the framework, not of the organisation. At PG level you should be able to critically analyse a framework and determine objectively its contribution as well as its limitations. You can use examples from the case but the focus is on the framework, not the organisation. You should use headings and sub-headings to structure your answer.