Marketing Communications Assignment: Role of Marketing, Techniques & Digital Marketing

As part of the formal assessment for the programme you are required to submit a Marketing Communications assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.

Learning Outcomes:

After completing the module, you should be able to:

1. Identify and justify ways in which the promotional mix can be coordinated to communicate effectively with stakeholders
2. Audit an organisation’s communications strategy
3. Apply advertising theory to practical situations and utilise marketing research to make effective decisions
4. Assess and select appropriate channels of communication for marketing
5. Present a persuasive marketing.

As a newly appointed graduate of the marketing team, you have been asked to write a report for your Manager on the role of marketing communications within the organisation, and to recommend communication techniques that could be introduced. The report should also consider the importance of digital marketing, including social media applications. All aspects of the briefing paper should be applied to an organisation of your choice, and should cover the following tasks:

1. Identify who the company’s various stakeholders might be and explain how the various elements of the marketing communications mix can be used to target them effectively.
2. The organisation want to know what you consider to be ‘good’ and ‘bad’ marketing communications Select actual examples of each and justify your opinions.
3. What market research would you need to undertake as background to preparing a marketing communications plan for the organisation.
4. Using both traditional and digital tools prepare a detailed marketing communications plan (using SOSTAC or another recognised format) for the launch of a new product or service for your chosen organisation and indicate an implementation timetable.