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Explain why Marketing Strategists need to be able to evaluate different types of risk and how they can use the knowledge gained to make more informed marketing decisions. Provide examples to reinforce your arguments.
Doole et al., (2019, p.202) state: “The fundamental driver of a global strategy is whether the market allows significant global standardization of the marketing activity or whether substantial adaptation is needed to address local differences and expectations”. Evaluate this view and provide examples to reinforce your arguments.
Why is it appropriate for Marketing Strategists to use a product portfolio approach as opposed to the product life cycle approach when planning new product development strategies?
It has been suggested that Marketing Strategists do not need to pay attention to logistics and transportation. Critically appraise this view and provide examples to reinforce your arguments.
Explain how Marketing Strategists can ensure that the relationship marketing approach both underpins and reinforces the organization’s marketing communications strategy.
MOMN044H6 Marketing Strategy
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