MOMN044H6 Marketing Strategy

This is an open book assessment which can be submitted at any time within the permitted 48 hours assessment window. The examiners will be expecting answers similar to those produced under examination conditions, not long essays.  Full references and bibliographies are not therefore expected, unless specified in the assessment instructions. Please use in-text citations to indicate source material where appropriate.

By submitting this assessment you confirm that this is your original work and that you have not enlisted the help of others at any point. You understand that this assessment is undertaken without invigilation, and that you have not communicated with anyone concerning this assessment before the deadline for submission. Deliberate academic misconduct is taken very seriously by the Department and may lead to severe penalties.

Explain why Marketing Strategists need to be able to evaluate different types of risk and how they can use the knowledge gained to make more informed marketing decisions. Provide examples to reinforce your arguments.

Doole et al., (2019, p.202) state: “The fundamental driver of a global strategy is whether the market allows significant global standardization of the marketing activity or whether substantial adaptation is needed to address local differences and expectations”. Evaluate this view and provide examples to reinforce your arguments.

Why is it appropriate for Marketing Strategists to use a product portfolio approach as opposed to the product life cycle approach when planning new product development strategies?        

It has been suggested that Marketing Strategists do not need to pay attention to logistics and transportation. Critically appraise this view and provide examples to reinforce your arguments.

Explain how Marketing Strategists can ensure that the relationship marketing approach both underpins and reinforces the organization’s marketing communications strategy.