Situation Analysis of Gymshark - External, Competitor, Customer, Internal, SWOT Analysis

The task requirements below, list the basic areas that should be covered for each topic area. The whole task is to create a situation analysis for the Gymshark brand. The situation analysis should contain the following key areas:

1. External analysis

2. Competitor analysis

3. Customer analysis

4. Internal analysis

5. SWOT analysis

The comments under each heading are not intended as an exhaustive list, but are just meant to give a basic understanding of the subject areas that might be studied for each topic. 

Using appropriate theory, conduct and external environment for Gymshark, highlighting the main trends apparent in the industry and any key strategic issues emerging from the changes within the wider external environment.

Conduct a competitor analysis for the industry in which Gymshark operates, evaluating

key competitors and how successful they are in the market.

Analyse the different sorts of customers who buy the Gymshark brand and identify the main trends apparent in the demographics of the market.

Using appropriate theory, conduct an internal analysis for Gymshark. Establish the main resources and capabilities which the organisation has and competitive advantage(s) they can utilise to compete in today's marketplace.

Provide a summary of the current internal and external situation using a SWOT analysis