Revamping Marketing Strategies for a UK-Based Company and Its Product

Employability Skills and Learning Outcomes Assessed

Reading, selecting, analysing and synthesising information from a range of sources

Producing different types of document

Participating in discussions

Develop a strategy for using a range of skills to  improve own learning and performance

Preparing information

Processing and presenting information

Plan personal work schedules

LO1: Develop knowledge and understanding of key theories, concepts and models in marketing to guide the development and execution of marketing strategies.

LO2: Understand the complexity of competitive environment and discuss is impact on developing effective marketing decisions and marketing strategies in organisations.

LO3: Develop the skills to critically analyse marketing situations and problems facing organisations and assess its capacity to adapt to a dynamic and uncertain future.

LO4: Develop, recommend and justify, appropriate and actionable marketing strategies and tactics to an organisational scenario.

In the main body of your submission you must give credit to authors on whose research your work is based. Append to your submission a reference list that indicates the books, articles, etc. that you have read or quoted in order to complete this assignment (e.g. for books: surname of author and initials, year of publication, title of book, edition, publisher: place of publication).

Please include the following statement on the title page of the submitted assignment, followed by your name:

I declare that this assignment is all my own work and that I have acknowledged all materials used from the published or unpublished works of other people. All references have been duly cited.

All assignments must be submitted to Turnitin.

The grade awarded for this piece of work remains provisional until ratified by LSC Exam Board.

Assessment CriteriaTo achieve each outcome a student must demonstrate the ability to:

LO1: Develop knowledge and understanding of key theories, concepts and models in marketing to guide the development and execution of marketing strategies.

Discuss theoretical concepts related to elements of marketing strategy throughout the paper

LO2: Understand the complexity of competitive environment and discuss is impact on developing effective marketing decisions and marketing strategies in organisations.

Examine the competitive environment in the development of marketing strategies and tactics

LO3: Develop the skills to critically analyse marketing situations and problems facing organisations and assess its capacity to adapt to a dynamic and uncertain future.

Identify and adapt marketing strategies to internal and external challenges and changes

LO4: Develop, recommend and justify, appropriate and actionable marketing strategies and tactics to an organisational scenario.             

Use problem-solving and creative skills to provide suggestions and recommendations to organisations

You are a Marketing Manager for a well-known UK based company. The CEO is not happy with the current performance of a specific product or service within the portfolio of the organisation. She has tasked you with the responsibility of revamping the marketing strategies for that product (or product line) or service that the company would like to focus on. You are required to write a report detailing what your plans are and how you intend to implement them appropriately.

• Give a brief description of the organisation and the product (or product line) or service that you have chosen for the revamping.
• Explore the competitive organisational environment by applying environmental analysis tools to identify opportunities and threats that impact or may impact on your chosen organisation.
• Examine their marketing mix, focusing on the 4Ps (if it is a product) or the 7Ps (if it is a service) that your chosen organisation is currently applying. Provide recommendations on how your chosen organisation can improve its marketing mix.
• Evaluate how the organisation can improve the branding and enhance the image and reputation of the product or service. Analyse how this can impact the positioning of the brand.

Note: You can choose any existing UK-based company. You must choose a specific product (or product line) or service within the portfolio of that organisation. Your choices must be explicitly mentioned.

1. Research-informed Literature: Extent of research and/or own reading, selection of credible sources, application of appropriate referencing conventions.
2. Knowledge and Understanding of Subject: Extent of knowledge and understanding of concepts and underlying principles associated with the discipline.
3. Analysis: Analysis, evaluation and synthesis; logic, argument and judgement; analytical reflection; organisation of ideas and evidence
4. Practical Application and Deployment: Deployment of methods, materials, tools and techniques; application of concepts; formulation of innovative and creative solutions to solve problems.
5. Skills for Professional Practice: Attributes in professional practice: individual and collaborative working; deployment of appropriate media; presentation and organisation.

In accordance with the Framework for Higher Education Qualifications, at the end of Level 4 students will be expected to have demonstrated knowledge of the basic underlying concepts and principles of a subject, and an ability to evaluate and interpret these within the context of that area of study. They should be able to present, evaluate and interpret qualitative and quantitative data in order to develop lines of argument and make sound judgements in accordance with basic theories  and concepts of their subject(s) of study. They will have learned how to evaluate different approaches to solving problems, and will be able to communicate the results of their study/work accurately and reliably, and with structured and coherent arguments. They will be able to undertake further training and develop new skills within a structured and managed environment and will havethe qualities and transferable skills necessary for employment requiring the exercise of some personal responsibility.