The Influence of Online Customer Reviews on Willingness to Accept Compensation in E-commerce: A Qual

Topic: The influence of online customer reviews on willingness to accept compensation in e-commerce (further research will focus on UK student’s point of view)

Research Method: Qualitative

Objectives: must be 4-6 different objectives relevant with the scope of the research topic.

References: must include at least 65 references (just literature references must be at least 50)

Referencing style: must be Harvard referencing

Publication date of the referenced resources must not be older than 10 years.

Further research questions for qualitative data collection (online interviews): at least 20 questions relevant with the gaps found in literature and the topic of this research.

(What are you doing? Why are you going to do it?) The introduction of a dissertation starts with one or a few sentence about the broad area of the dissertation, for example a managerial or societal question. Like a funnel, it narrows down the research area to the specific research question(s) or research aims. This part justifies your research or gives the rational for your research. The
first paragraphs are usually the most complicated ones to write down. Think about your main keywords and integrate them in a logical manner. Discuss also the context of your research, either as an example for your research aim or as a particularity to investigate a specific phenomenon. The introduction directly and logically leads to the research aim and research objectives.
The following questions could help with establishing the nature of the task and the extent to which it is completed. Rationale for the research: Is there a clear and well-argued justification for the need   to   pursue   this   research?   

1. Is   the  research   of   importance   to   any organisation or social group? Does the research topic relate to the experience
and career aspirations of the researcher?

2. Identification of a research question/aim: Is the research question/aim clearly formulated? Does it define a manageable scope of the research?

3. Formulation of research objectives: Is there a well outlined set of objectives gradually building toward the achievement of the aim of the study?

(What have been done?)
a) This part of the paper should provide background information on relevant research conducted   on   the   topic   and/or should  identify   gaps   that   the   study  is   going   to address. It should identify state-of-the-art research carried out on the topic and the most   relevant   contributors. The work   needs   to   demonstrate   knowledge   and understanding of the subject domain and the ability to relate this to the research question.

b) The review is a succinct summary of the findings of secondary research. The focus in this section is on content, i.e. what the reader needs to know to be able to follow the story of the research, rather than on process, i.e. how the review has been done.
Any sources used in the proposal should be listed in the Reference/ Bibliography lists and formatted in the Harvard referencing style. It is expected that the scope of sources   will   cover   mainly   journal   articles,   and   can   cover   professional   and
government publications, books and web sites that you have consulted to date in preparing your proposal. Questions that could help with this the review and assessment of the aspects covered by this criterion include:

c) Knowledge   and   understanding   of   the   meaning   and   evolution   of   the   key concepts of the research: Have key definitions been discussed? Is a working definition for each of the key terms provided? Does it reflect critical and contemporary understanding of the concept?

d) Content:   How   relevant   are   the   issues   discussed?   Are   they   developed comprehensively and perceptively?
Knowledge and understanding of problems and need for further research within the covered subject area(s): Is there evidence of wide reading? Has the student considered sources from other subject areas (if relevant)? Have gaps, problems or practices of interest to an organisation or a group of people been identified?   Are   they   introduced   comprehensively   and   perceptively?

 Are statements supported by references?

e) Intellectual   skills,   incl.   analysis,   evaluation,   and   critical   judgement:   How relevant are the sources used? How clearly are they linked to the core issues discussed?   Is   discernment   shown   in   analysing   these   sources?   Is   there appropriate scepticism with regard to web or non-academic sources? Is there evidence   of   comparing/contrasting   different   views?   Is  there   evidence   of substantiated criticism?

f) Quality   of   references:   How   appropriate   and   comprehensive   are   the references?   How   contemporary   are   they?   Is  there   appropriate   balanced between books, journal papers and web references in the reference list?

g) Relevant contributions are those who are frequently discussed and referenced in the literature. A literature review for quantitative dissertations usually leads to hypotheses.   A   literature   review   for   qualitative   research   usually   ends   with   a paragraph synthesizing and summarizing the relevant arguments for the own research.