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Specialist People Analytics Consultation for Wincheap Group

Assessment Information

Assessment Information

Learning Outcomes

This assignment is designed to assess learning outcomes:

1.Appraise the range of mathematical, statistical and data mining techniques and their value to businesses;

2.Critically assess and identify the most appropriate types of HR analytic systems and technologies;

3.Critically investigate how HR utilises data to inform decisions about the people in organisations and their performance to create value for the organisation;

4.Scrutinise trends in workforce characteristics, in particular its human capital; the value of individual knowledge, skills & experience and those of teams.

Assessment Brief


The Wincheap Group is a UK based organisation operating across multiple industry sectors and listed on the Financial Times Stock Exchange (FTSE) 100.

They employ a workforce of circa 80,000 people.

The recently appointed HR director, Michaela Scott, has been disappointed with the level of meaningful insight that her new team is able to provide in respect of the workforce.

Although a workforce reporting team does exist, their focus has traditionally been to provide regular ‘descriptive’ summary reports, and to react to simple ad-hoc requests. Their primary customer has been the HR department itself.


Michaela Scott has made it a priority to build a ‘Best In Class’ People Analytics function.

She wishes to start on this journey by engaging the services of a specialist People Analytics consultant for a period of 100 days, at the end of which the consultant will have drafted a People Analytics Strategy appropriate to the Wincheap Group.

You are a specialist People Analytics consultant, and following a conversation with Michaela Scott, have been asked to submit a proposal to provide these services.

During this conversation, Michaela also outlined three specific concerns:

The Sick Absence rate for the organisation has increased by 40% over the last 18 months

Representatives from the organisation have voiced concern that the Recruitment function, although filling vacancies efficiently, does not then monitor whether these hires are effective in terms of adding value to the business

The employee turnover is climbing up year-on-year and the Employee Engagement is not up to the expectations

When attempting this assignment, you should not only refer to content and material presented and discussed in the classroom, you should also conduct your own research.

Word Count

The word count is 2000 not including appendices, tables and financial data.

There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by +/- 10%.

The word limit includes quotations but excludes the bibliography.

How to submit your assessment
The assessment must be submitted by No paper copies are required. You can access the submission link through the module web.

• Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.

• All work submitted after the submission deadline without a valid and approved reason (see extenuating circumstances below) will be given a mark of zero.

• Extenuating Circumstances - The University wants you to do your best. However, we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the resit period following the main Assessment Boards). You must apply before the deadline. You will find information about the process and what is or is not considered to be an event beyond your control.

• Students MUST keep a copy and/or an electronic file of their assignment.

• Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.

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