Developing a Strategic Marketing Plan

Instructions

The assessment for this module is a marketing plan. An appropriate cover sheet should be submitted with your report, with a title, your student ID number and the word count. You should then include a contents page and follow the structure provided below. You should ensure that you provide a professionally presented report, referenced correctly using the University of Wolverhampton version of Harvard ReferencingLinks to an external site.. The assignment is due by Monday (05 July 2021), 23:59 UK time and is to be submitted online to Canvas. Assignment 1: [Strategic Marketing Plan] Assessment type: Report  Instructions You are required to develop a strategic marketing plan for the organisation for which you work OR the case study provided by the module leader. The case study you should use if you do not use your own organisation is Joules (Links to an external site.). You should use the structure provided in the marketing plan template to develop your plan as shown below: Introduction – a brief overview and introduction to the businessSituational analysis – please conduct a PESTLE, SWOT and Porter’s Five Forces analysis to identify core macro and micro issues. This section should provide a summary only of the key issues around the market, customers and competitive environment that you have identified as a result of your PESTLE, SWOT and Five Forces analysis. Appendices should then be developed and attached to the end of your report to expand and elaborate on the summary you produce. A separate appendix should be produced for your PESTLE, SWOT and Five Forces. (The summary should be approximately 300 words) STP Process – you should use the STP process in order to identify one new target segment for your business (approximately 800 words) Marketing mix - use the 7Ps model to develop a marketing mix which will enable you to reach your new segment. Set 2/3 clear objectives at the beginning of this section  Budget – provide an outline of the cost implications of your suggestions  Control measures and evaluation – this section should address how will you evaluate and assess whether your plan is successful (approximately 100 words) NB: You should include appendices in order to expand and develop on key points raised in the body of the report. For example, a PESTLE and SWOT table can be included as an appendices with further information and detail. You can also produce STP and marketing mix appendices, and further financial information within an attached appendix. Your report  will need to meet the learning objectives and assessment criteria, as part of a marketing plan. Further information is provided at different points during the module. Please use this only as a basic guide and make sure that you use the assignment criteria grid provided to complete the work by the end of Week 8. Students will be assessed using the following criteria: Coherent and detailed research on the wider macro and micro environment, including an analysis of competitors and the competitive environment - 20% (MO1 and 3) Appropriate Identification of one new target segment, accurately applying the STP process. There should be full justification of the target markets, customer profiling and positioning – 35% (MO2 and 3) Development of a relevant and contemporary marketing mix in order to meet the needs of the new target segment. This must include marketing objectives and controls. All recommendations must be fully justified – 40% (MO1, 2 and 3) A well-structured and coherent report which is fully referenced using the University of Wolverhampton’s Harvard referencing styleLinks to an external site. – 5% (MO3) The 7MK031 assessment criteria downloadgrading rubric will be used for each of the criteria listed above.