Evolution of Selling and Negotiation: Impact of Societal Changes

ENTE 2535 The Creative Art of Selling and Negotiation

Task

This assignment is designed to assess the following learning outcomes:

1. To show an understanding of key developments in the evolution of Selling and Negotiation

2. To show the ability to analyse the impacts of relevant societal changes to selling styles

3. To show and develop independent research, and report writing skills

4. To show an ability to think creatively and develop timely recommendations

5. To show an understanding and implementation of critical analysis, by seeking different arguments to provide balance

Assessment Information''— What you need to do

This assignment is an individual assignment

Using the module learning materials from Term 1, you are required you to answer the given task within an academic level S standard report

You will lose easy marks for not adhering to the required report format (including correct referencing) You will gain higher marks for critical analysis and justified recommendations.

Report question for analysis:

"Compare two different types of selling techniques (Historical or Modern) - Discuss and compare their advantagesi disadvantages within the industries they are/were used. How might these techniques be enhanced?"

A minimum of 10 references is required.

To attain the higher grades, you must use a mix of academic (books, journals) and e-sources (Websites, industry reports, social media etc)

You must include at least two business/industry application examples • Use your appendices section to add graphs and infographics etc, where appropriate

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