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IMAT5211 E Commerce Systems


In this assignment you have been asked to use a UK based company or a global company that will be trading with EU, but also all over the world. We will consider the actual business environment and a projection in the post COVID-19 business environment. Please make sure that the report from your chosen business includes the following points:

1. Explain the company business strategy using their e-marketing strategies that allows your chosen company to reduce or overcome restrictions in dealing with others:

1.1. Especially EU companies (for a UK based company) in terms of goods crossing borders, the administrative paperwork that can be a heavy constraint on business activities, etc. Your company might be trading also with the rest of the world.  

1.2. Rest of the world to meet and respect the country host’s business law.

2. Consider the e-selling strategies that sustains the company’s business model in order to create more business opportunities, generate more revenues, etc. You should make use of different models learnt this year or precedent years to support the business model.

3. Finally, include all the risks to the company’s business model. Indeed, you might need to: 3.1. Identify all the risk to the company’s business model.

3.2. Explain how they mitigate the risks identified.

Details specification of Resit Coursework.

1. The company’s e-marketing strategies will encompass:

 The advantages of this business opportunity to make your chosen company more present online.   

  For example, use the 5 stages of customer’s loyalty, the four Ps of the marketing strategy, the customer-based or the product-based marketing strategies etc. How to help boost your business online presence, acquiring more customers (make use of the Funnel Model, etc.).

How will you offer customers more choices on the web, the possibilities of making more advertisements on the web (cost effectiveness, etc.).

How your UK based company can develop strategies to meet custom checks at border crossings (if applicable)?

How your UK global company will make sure that the country host laws are respected in terms of dealing.

Use of marketing strategies through social media, etc.

How company control search engine and their listing techniques to help their business, etc.

2. The use of e-selling strategies, which might include:

 For example, in identifying groups, market segmentation, etc.

 Using different opportunities for alliances.

 Identifying different goals related to the web presence, web site accessibility, etc.

3. The risks to your chosen company’s activities and business model and how they will mitigate these risks, this might include:

Thinking of issues related to the e-marketing and e-selling (for example the company might need to change model to avoid going out of business), etc.

Joining forces with other companies to get stronger by sharing cost, larger customer base, etc.

Increasing business revenues by getting more market share.

 How company’s website meets users’ needs, communication with customers, etc.

 How the company has made their business model strong enough to resist unpredicted shock, natural catastrophe, pandemic, etc.


1. Please make sure all the materials used in your assignment are properly referenced (In-text and outside the text), including sound citations using the Harvard Referencing System.  Failing to reference documents (images, texts, etc.) used in this assignment, which are from external sources will take you closer to plagiarism which is an academic offence! The consequences can be huge! Read the academic offences from the De Montfort University website.

2. You must respect the word count because you will lose mark for going over the limit by 1-20%. Your assignment will not be marked for going over the word count by 30% or more.

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