You need to source adequate data and information (secondary data) about the corporate brand you are analysing and assessing. You will be required to present the results and outcome of your work in the form of a professional management report that includes clear strategic recommendations. You must support (justify your assessments and recommendations with appropriate academic sources (i.e., academic articles presenting relevant perspectives/theories and empirical research studies). The mark will be based on the quality of yourapplication, analysis, assessment and recommendations. The mark will also be determined by the clarity and coherence of the structure, content and professional presentation of the management report.
Typically, your report should include:
a) Table of contents
b) Brief executive summary with the key insights (one paragraph, half a page max)
c) Short introduction detailing purpose and objectives of the report
d) Brief technical description of the research and analysis conducted, analytic tools used and data collected etc.
e) Presentation of findings and results (clearly derived from secondary data and linked to the dimensions of the AC4 ID test)
f) Discussion and assessment of your findings and results (explained by academic literature)
g) Practical recommendations for the future direction of the brand (justified by academic literature). ness-strategy/7bsp03550206-international-busines.html
The university regulations state amongst other things that “The University, the Students’ Union and the University’s Partner Institutions expect all students:
· to behave with honesty and integrity in relation to coursework, examinations and other assessed
· work;
· to be familiar and act in accordance with the conventions of academic writing including
· appropriate referencing of sources and acknowledgement of assistance;
· to show understanding of ethical considerations and be compliant with the relevant University
· Procedures.
A student who does not comply with any of these requirements (either intentionally or by negligence) may be charged with having committed an academic offence.” (Academic Offences Procedures 2018-19, A1, p. 1 “A student may be found guilty of an academic offence whether or not there has been any intention to deceive;that is, a judgement that negligence has occurred is sufficient to determine guilt.” (Academic Offences Procedures. “The following are some examples of academic offences and do not constitute an exhaustive list:
a) plagiarism, that is, using or copying the work of others (whether written, printed or in any other form) without proper acknowledgement in any assignment, examination or other assessed work;
b) self-plagiarism, that is, using or copying one’s own work that has previously been submitted for assessment, at the University or elsewhere, without proper acknowledgement in any assignment, examination or other assessed work, unless this is explicitly permitted;
c) false authorship, that is the submission of work for assessment that has been written wholly or in part by a third party and presented as one’s own original work;
d) collusion, that is, submitting work produced collaboratively for individual assessment, unless this is explicitly permitted and acknowledged;
e) falsifying data or evidence;
f) unethical academic practice, for example, conducting research without obtaining ethical approval from the University where such approval is required, or the unauthorised use of information that has been confidentially acquired;
g) introducing, or attempting to introduce, any written, printed or electronically accessible information into an examination, other than material explicitly permitted in the instructions for that examination;
h) copying, or attempting to copy, the work of another candidate in an examination;