Get Instant Help From 5000+ Experts For
question

Writing: Get your essay and assignment written from scratch by PhD expert

Rewriting: Paraphrase or rewrite your friend's essay with similar meaning at reduced cost

Editing:Proofread your work by experts and improve grade at Lowest cost

And Improve Your Grades
myassignmenthelp.com
loader
Phone no. Missing!

Enter phone no. to receive critical updates and urgent messages !

Attach file

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!
Free Quote
wave
Creating an Innovative Digital Branding and Marketing Strategy for the Sustainable Fashion Brand

On successful completion of the module the student should be able to: 

1. Evaluate the need for marketing mix adaptations when entering the global fashion marketplace. 


2. Demonstrate an understanding of branding theories, tools and frameworks from marketing literature, together with their practical application.


4. Understand the basic principles for creating and embedding ethical and sustainable business practices through branding and marketing communications activities.


5. Critically appraise the various elements of the fashion marketing communications mix. 


6. Understand and appraise the use of established marketing theories and concepts required to create a viable marketing strategy. 

As a group, you are the digital branding and marketing agency that has been appointed to create an innovative strategy for the forecasted period of 6 months (anytime between 2021 and 2022).  

Your client is a sustainable and emerging brand, whose core target consumer is either Gen Z or Millenials. You will need to use resources and data to safely plan an integrated communication strategy (what are you going to do both on and offline)

Your work will be presented in an illustrated report. In addition to a Table of Contents, an introduction and conclusion, the report will include the following key focal areas:

• Draw on relevant academic and trade sources, and create a clear strategy for your brand’s campaigns

• Select and focus on the UK market, understand key concepts such as the consumer behaviour, and the appeals to this target market using segmentation and competitor analysis.

• Discuss relevant tools, and propose relevant key referrals in order to achieve maximum results.


The content is to be underpinned with relevant theories, models and frameworks and include a reference list that evidences research skills. Be sure to justify your ideas throughout. You are to follow GCU Library Harvard British Standard Referencing Guide in writing your report.  You are encouraged to illustrate your report with a combination of primary and secondary imagery.

Marking Criteria

Weighting

KNOWLEDGE AND UNDERSTANDING

· Demonstrates a critical understanding of the subject area including theories and concepts, critical awareness of current issues in relevant specialist areas

30%

PRACTICE: APPLIED KNOWLEDGE, SKILLS AND UNDERSTANDING

· Applies appropriate/relevant and significant range of theoretical frameworks

· Demonstrate originality, commercialit and creativity

25%

GENERIC COGNITIVE SKILLS

· Applies critical analysis, evaluation and synthesis of information and relevant issues

· Identifies, conceptualises and defines new and abstract problems and issues

20%

COMMUNICATION, ICT AND NUMERACY SKILLS

· Report is written clearly, in appropriate academic/scientific language; there is a clearly organised structure which takes reader in a logical and easy-to-follow way through arguments/narrative being developed.

· Meets requirements of presentation and formatting, which also support the structure and clarity of the narrative of the report.

· Demonstrates good standards of grammar, punctuation and spelling

· Well-referenced: Harvard style referencing

10%

AUTONOMY, ACCOUNTABILITY AND WORKING WITH OTHERS

• Ability to work as a team

• Robust conclusion and recommendation

•  Independence of decision making and/or arguments effectively communicated and supported by relevant evidence sourced from academic journals, leading industry

publications, market research reports and databases where appropriate

15%

support
close