Marketing Research Assignment: Examine, Analyze, and Reflect

Examine the nature of marketing research.

Analyse the design and implementation issues of marketing research.

Examine the main aspects of data analysis.

Demonstrate an ability to reflect on the performance and contribution to the project of themselves and others.

Task 1 (70%)

You are required to write a 2,500 word report in response to the research brief provided. You must decide the best format and structure for your report to meet the requirements of the research brief.  Recommended headings for the report are as follows

• Introduction
• Aim and objectives.
• Internal audit
• Competitor Analysis of the  UK Pet Insurance Market
• Methodology
• Data Collection/ Survey
• Data Analysis
• Recommendations

Task 2 (30%)

1. Using a reflection model and/or a reflection framework of your choice, you are required to produce a 10 minute Reflective Vlog in which you will critically review your individual actions and activities when undertaking the research for this remit.

2. The area you may wish to reflect upon could be from one of the following:   your project management, your completion of a specific task and issues arising from this, the design of survey materials or focus groups, data collection, data analysis or conclusions reached. As part of the reflection process it is essential that you reflect upon, if you had to undertake a project like this in the future, how your experience of this project would influence your behaviour.

3. In order to assist you with creating this Reflective Vlog  you will be encouraged to complete a Project Management Schema and a reflective diary each week.

4. You must record your presentation on Planet Estream or you can use other video recording but this must be in MP4 file format. This must be uploaded onto the module site.

You Must Upload Your 10 Minute Vlog In Mp4 Format On Friday 22nd January 2021 Via The Module Site.

For guidance on this assignment, please access the assignment vodcast available through Canvas.