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Marketing Strategy Across Cultures: Analysis, Evaluation, and Action Plan

Fundamental Marketing Concepts and Cultural Differences

1. how to use fundamental marketing concepts across borders with clear consideration for cultural differences and variants;
2. how to analyse cultural diversity when formulating an organisation's marketing strategy;
3. how to create, evaluate and manage the marketing communications function across cultures.Include ‘signposting’ of the key issues which follow in the report. Briefly introduce the content and purpose and the market, detail your objectives.   
4. Findings and analysis, product and market related issues. This will require research into the Universities’ and Business Schools capabilities] and external analysis [this should be from your previous group assignment.]                       
5.Evaluate the above in a table as a SWOT. All findings should be presented in an Appendix.
6.Outline an action plan that includes standardised and adaptive strategies, where necessary and relevant marketing theory. You should also consider the mode of market entry. You should demonstrate that you are basing your strategies on the evaluation of your SWOT. You are expected to consider cultural differences. This section is where the detail should be. It should represent at least 60% of the report.

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