Strategic Marketing: Analyzing Internal & External Contexts

5U6Z0027 Strategic Marketing Management

Task:

Critically evaluate the models, framework and theories concerned and involved with the discipline of strategic marketing management

1.Analyse, synthesize and evaluate internal and external organisational contexts in order to identify critical issues

2. Devise, evaluate and select various strategic options appropriate to the context an organisation resides within

3. Plan the implementation, evaluation and control of a strategic marketing plan

This is an individual assessment where you are required to:

1. Conduct secondary research to thoroughly evaluate Surfdome, its industry and to identify strategic options.

2. Prioritise strategies and set achievable objectives that serves the interest of the company.

3. Outline tactical (marketing mix) recommendations to deliver the strategic marketing plan, based on the issues and market opportunities you have identified within your research and analysis.

Objectives & Strategy:

1. Identify the consumer segments you are targeting. Explain your rationale and detail how you will position Surfdome’s products for these segments

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