Applying the EFQM Business Excellence Model: Analysis and Improvement Strategies

Overall Task

As background information, familiarise yourself with the EFQM model (the PDF is also available within the Assessment Instructions section). The questions and assessment criteria for Coursework A assessment are outlined below.

Apply the EFQM Business Excellence model, using relevant theory and concepts learnt on the module, to one organisation of your choice. Draw on your analysis to identify and capture strengths and areas for improvement to the chosen organisation.

i) How well do they build sustainable relationships with their partners & suppliers?

ii) Do they manage their buildings, equipment, and resources in a sustainable way? Criterion 5 - Processes, Products and Services:

Have they defined the key processes required to deliver their strategy?

Do they develop new, innovative products and services?

Based on your analysis, offer, and justify one operations/supply chain management strategy that the chosen organisation could pursue to drive business excellence.

Marks will be awarded for structure, presentation, and quality of references (10%).

Note: You should draw on relevant theory, concepts and principles learnt on the module throughout the report

Some advice on developing your strategy in Q2

You may wish to use the RADAR elements to help you address questions 2. This may also influence the key points raised in your executive summary.

What would success look like from this strategy? 

Describe what the strategy looks like in terms of an approach or approaches?

What specific steps would the chosen organisation take to deliver this strategy/approach?

How would the chosen organisation ensure the approach stays on track? What else would they need to consider? Who else could they learn from?

There is an expectation that you go beyond learning gained on the BMHPO module.  This includes a need to conduct your own research into the key themes underpinning the questions above using the academic literature (e.g. journal articles and other credible sources).

You will need to briefly introduce your chosen organisation to familiarise the reader with the appropriate context. There are no marks for detailed background to the company.You are being assessed on your reflections, interpretation, and application of theory in practice and analytical reasoning using accepted academic practice and literature.

Within an evidence-based scenario of a potential change in any of the MACRO environment forces of your chosen organisation:

1. Critically evaluate the company’s strategies for:

Sustainable competitive advantage

Segmentation, Targeting and Positioning (STP),

Branding

1. Identify and critically assess two opportunities for growth within the organisation’s MACRO environments
2. Make clear links to the marketing theory that underpin your work
3. Write a logical, well-presented, and accurately referenced piece of work

There is an expectation that you go beyond learning gained on the BMHPO module.  This includes a need to conduct your own research into the key themes underpinning the questions above using the academic literature (e.g. journal articles and other credible sources).

You will need to briefly introduce your chosen organisation to familiarise the reader with the appropriate context. Detailed background to the company is not required and there are no marks awarded. You are being assessed on your reflections, interpretation, and application of marketing theory in practice and analytical reasoning using accepted academic practice and literature.