Market Audit for Tesco's Rapid Delivery: A Strategic Essay

To prepare a 12-minute presentation on a company audit and to outline the strategic marketing objectives set in response to the given case study. Please see below the case study.

 1.Market Audit (please back up your analysis with well documented research)

1. a) Market Size and trend data
2. b) Competitors analysis
3. c) Macro & Micro economic forces affecting the organisation (using relevant models)
4. d) Customer analysis
5. e) Stakeholder analysis
6. Based on the market audit for the organisation identify key strategic marketing objectives for the marketing plan.

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

LO 1 Understand how to analyse an organisation’s current and future internal and external environments.

LO 2 Identify and analyse relevant information to recommend and inform strategic marketing decision making.

‘We need to solve problems for customers’: Tesco’s CEO on the future of rapid delivery

Tesco is expanding trials of rapid delivery service Whoosh and its partnership with Deliveroo after recording a 22.2% growth in online grocery sales, as the supermarket doubles down on its value and convenience proposition. 

By Michaela Jefferson  18 Jun 2021

Source Marketing Week

https://www.marketingweek.com/tesco-ceo-rapid-delivery/