Study of Organic Food Market in Developed and Emerging Economies

The organic products' market is proliferating in most parts of the world. However, institutional weaknesses in developing countries, such as India, have helped to impede the adoption of organic diets in the market. In Europe, the focus is more on what informs consumers' buying habits.

1. To determine the drivers of organic food buying preferences.

2. To assess factors that shape the structure and function of Organic food sales.

3. To provide a thorough comparison of buying preferences between UK and India.

4. To identify the essential problems towards organic product purchase and find out remedial measures that can help organic producers market their products in order to improve sales.

5. To analyse the importance of organic products and predict the future.

The question this study aims to answer is: What are the barriers to and priorities for organic food products in a developed economy like the UK and a developing economy like India. This question has never been asked in the professional literature and would explore the future of the organic products market, which will help to set up organic products business.

This study will conduct a questionnaire survey based on a different parameter which will be prepared to generate field data for understanding the factors that influence customer preference towards the purchase of organic products. A minimum sample size of 200 surveys from the UK and India will be used as primary data for the analyses. After the collection of data, an appropriate statistical technique like SPSS will be used to analyze the response to understand the relationship between the variables.

This research project expects to have the following outcomes by the end of the project.

1. An analysis of consumer buying preferences.

2. Comparison of organic food products market between the UK and India

3. Future of organic products.

1. General background – Age, Gender, Monthly income, profession.

2. The difference in traditional and organic products – quality, cost,

3. Organic product specific questions – Value for money, customer willingness to price (price for the product).

4. Willingness to purchase organic products again.

1. What is your gender?

a. Female

b. Male

c. Others

2. Which age group you belong to?

a. 18-25

b. 26-35

c. 36-45

d. Above 45

3. What is highest level of education?

a. High school and below

b. Professional degree

c. University, college

d. Postgraduate

4. Marital status?

Conceptual Framework

a. Single

b. Married

c. Prefers not to say

5. What is your household size?

a. 1 person

b. 2 people

c. 3 or 4 people

d. above 4 people

6. Place of residence?

a. UK – Urban

b. UK - rural

c. India -urban

d. India – rural

5. What is your average monthly household income? 

a. Below £250 

b. £250 - £500

c. £5000 - £2000

d. above £2000 

4. Do you purchase organic food?

a. Yes

b. No

5. How did you first hear about organic foods?

a. advertisement

b. magazine

c. newspaper

d. internet

e. friends

f. others

6. When was the last time you used an organic product?

a. In the last week

b. In the last month

c. In the last 6 months

d. more than 6 months ago

e. never

7.What types of organic food have you purchased?

a. Vegetables

b. Meats, eggs, poultry, seafood

c. Processed food(cereals)

d.Other

8. How satisfied or dissatisfied are you with the product you purchased?

a. Very satisfied

b. Somewhat satisfied

c. Somewhat dissatisfied

d. Very dissatisfied

e. Neither satisfied nor dissatisfied

9. Which of the following words would you use to describe the product you purchased?

a. Reliable

b. High quality

c. Overpriced

d. Good value for money

e. Poor quality

f. Unreliable

g. Impractical

h. Useful

10. How well does the product meet your needs?

a. Extremely well

b. Very well

c. Somewhat well

d. Not so well

e. Not at all well

11. How would you rate the quality of the product?

a. High quality

b. Low quality

c. Neither high nor low quality

12. How would you rate the value for money of the product?

a. Excellent

b. Above average

c. Average

d. Below average

e. Poor

13. How likely are you to purchase organic products again?

a. Extremely likely

b. Very likely

c. Somewhat likely

d. Not so likely

e. Not at all likely

14. How likely are you to replace your traditional product with organic product?

a. Extremely likely

b. Very likely

c. Somewhat likely

d. Not so likely

e. Not at all likely

15. How willing are you to change your lifestyle to reduce the damage you cause to the environment?

a. Extremely willing

b. Very willing

c. Somewhat willing

d. Not so willing

e. Not at all willing

Conclusion: -

With this study using participants of the UK and India, I want to conclude by identifying the market for organic products which will help set up an organic food products business.

What are the barriers to and priorities for organic food products in a developed economy like the UK and a developing economy like India and using the data predict the future of organic food market. This study will conduct a questionnaire survey based on a different parameter which will be prepared to generate field data for understanding the factors that influence customer preference towards the purchase of organic products. A minimum sample size of 200 surveys of people living in the UK and India will be used as primary data for the analyses. After the collection of data, an appropriate statistical technique will be used to analyse the response to understand the relationship between the variables.