Regression analysis on purchasing intentions for GM foods.

AP3EC2 Consumer Attitudes

Task:

Perform a multiple regression analysis to explore how well the components of the Theory of Planned Behaviour (TPB) and other variables (socio-demographic and economics characteristics of respondents) contained in the ‘GM_Datset_2nd_Assignment.sav’ dataset can predict purchasing intentions for GM food products.

Discuss your results commenting tables and or figures of your data analysis.
The ‘GM_Datset_2nd_Assignment.sav’ dataset contains the information necessary to perform the required statistical analysis.

Furthermore, table 1 illustrates how questions related to TPB components were framed in the questionnaire and named in the ‘GM_Datset_2nd_Assignment.sav’ dataset.

1. Where the piece of work is submitted after the original deadline: 10% of the total marks available for that piece of work will be deducted from the mark for each working day (or part thereof) following the deadline up to a total of five working days;

2. Where the piece of work is submitted more than five working days after the original deadline: a mark of zero will be recorded.

3. In the case of some minor pieces of work, a mark of zero will be recorded for late submission, even if the work is submitted within one calendar week after the original deadline. You will be informed if a piece of work is subject to this provision.

Get instant help from 5000+ experts for