Improving End User Experience: A UX Design Principles and Practices Report

Rationale and expectations

1. Demonstrate knowledge and understanding of UX/UI design principles and techniques and evaluate their usefulness in the design and development of interactive interfaces.
2. Identify and evaluate usability, accessibility, professional and ethical standards relating to the design and development of interactive systems.
3. Demonstrate an ability to design, test and evaluate interfaces using UX design principles.

Rationale and expectations: This assignment weighs 100% of the assessment weighting for this module, and covers all learning outcomes.

Students will be asked to design and develop a UI based on a UX scenario, using appropriate UX design principles, and compile a 3000-word report to demonstrate knowledge and understanding of UX design principles and practical approaches.

You will demonstrate the critical appraisal of the UX theories required for the design and implementation of a prototype system for Artizan limited.

You are also required to implement a full lifecycle UX analysis and design, utilising Jesse James Garrett’s methodology for designing digital products.

Your work will be assessed by a subject expert who will use the marking grid provided in this assessment brief.  When you access your marked coursework, it is important that you reflect on the feedback so that you can use it to improve future assignments.

Students will have access to formative feedback on each task set in workshops, thereby helping them to refine their approach to the summative tasks that have been set. However, please note that this feedback is limited to recommendations on improving your work. Lecturers will not confirm any grades or marks.  The feedback can be one-to-one or in-group sessions. 

Although you will be guided throughout the module by your lecturer, you can get extra support for your assignment, just make an appointment with the ACE team for any language, research and study skills issues and/or talk, email the Computing ACE expert for any advice on how to approach your assignment. REMEMBER: they are not here to give you the answers!

FitTown Limited is an online selling company, looking to design and develop an up-to-date system to effectively cater for the needs of their growing business. Due to the rapid increase of online selling demand and to stay ahead of its competitors, the company has decided to improve the layout of its existing system to improve customers’ online experience.

You are required to improve the end users’ journey for the following online selling services. You must also consider the website, mobile and iPad-friendly design.

• Customer Signup
• Customer login
• Customer’s add to cart option
• Customer’s PayPal payments
• Customer profile
• Customers search
• Admin- customer’s orders management

Please refer to the tasks in the marking criteria below.

Perform, Conduct, Evidence and Document Strategy Plane Research

Conduct research on interviewing techniques and design a UX qualitative interview questionnaire.

Construct at least two user personas based on evidence gathered during user research.

Apply UX Principals and Data to Scope Plane Outline

Apply data, gathered from UX data and User Personas, to implement UCD principles into the process and task design.

Demonstrate application through 2 user stories or suitable UX process mapping techniques.

Create Application Structure and Information Architecture for Structure Phase

Implement Information architecture concepts to create an effective navigation structure.

Wireframe Implementation for Skeleton Plane

Implement high fidelity wireframes.

Test wireframes with users to prove the hypothesis on process development.