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MN2325 Digital Marketing

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For a company, organisation or charity of your own choosing, please develop a digital marketing case study that be suitable for a second year undergraduate management student audience. Please use the following structure: (1) Abstract) (2) Introduction (present the human protagonist and set the scene for a dilemma or key decision point which is the focus of the case) (3) Body case content (use approximately 3-5 sub-headings) (4) 4-5 numbered questions that can be answered from the case content Absolute this excludes all the title page, tables/graphs/diagrams, abstract, and an extensive bibliography. How will I be awarded marks ?  Effective and compelling (interesting to read) case studies usually include a number of critical elements in addition to following the prescribed structure (outlined above) you should also include; (-) A key protagonist that helps bring the problem/situation alive by seeing it through an individual’s perspective. (-) A defined moment in time that anchors the case, and this can be in the past if you wish. (-) A turning point or decision point. The case should include detailed, relevant digital marketing metrics. ANALYSIS 25% Demonstrate ANALYSIS, do not be descriptive. Be inspired by quality journalism, such as The Economist. Uses the journalistic inverted pyramid style to present content (important points are made first, prominently, detail follows....). Use coherently articulated analysis of the company's digital marketing activities. Do not be overly descriptive. Use newly acquired digital theory, do not recycle marketing theory you learnt on other (marketing) modules. You will not have space to write descriptive background sections. Do not describe digital marketing theory, but undertake a deep dive of all the digital marketing activity, use tools to bring out a wide range of pertinent metrics and interpret them cogently. METRICS (number based analysis) driven insight is expected. Remember to show pertinent comparisons with historic data and a range of competitors. RESEARCH ENGAGEMENT Effective use of a range of practical and theoretical digital marketing concepts drawn from the module and wider reading are evidenced by accurate and frequent in text Harvard citations. Use, do not just explain or describe theory. This means do not cut, copy paste models and diagrams from the web, but create your own, original analysis that comes from a synthesis of a multiple sources of information e.g. compare and contrast key digital metrics of focus company with its near competitors and exemplars. ENGLISH STYLE AND REFERENCINGAn extensive Harvard bibliography which demonstrates wide and deep academic research 30+ quality citations, sorted alphabetically by the lead author's LAST name. You will need to cite the multiple tools you have used to scrape data, but limit this to one reference per tool. Remember to demonstrate that you have read the core text and accessed a variety of other academic journal sources.

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Q

Sales Promotion

Attached files will explain what needs to be done in the assignment (Please ignore where its written Group report, it has been changed to individual report). Company : Adidas Country : UK Marketing Campaign : Sales Promotion The Memorandum does not need to be referenced (Harward style) instead all d ...

View Answer
Q

Management

This project will enable you to gain an appreciation and understanding of the following tasks required for success in international marketing:1.    Analyse elements of the international environment and their inter-relationships, and understand their relevance to international marketin ...

View Answer
Q

Management

For this assessment, you are required to choose a specific Australian organisation (or one operating in Australia)and develop a marketing plan for their product or service. The organisation can be a start-up venture that is attempting to bring an innovative product or service to the marketplace, or ...

View Answer
Q
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B7110 Marketing Theories

Task: For this assignment, select three marketing theories, models, or frameworks to evaluate, compare, and apply to develop a marketing strategy, and then create a PowerPoint presentation that presents your findings. Remember, as a scholar-practitioner, you are required to examine theories and res ...

View Answer

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