Assignment Task: Cruise Industry and Management Report

Cruise Industry Status Report

There is no penalty for submitting below the word/count limit, but students should be aware that there is a risk they may not maximise their potential mark.

It is essential that assignments keep within the time/word count limit stated above. Any work beyond the maximum time/word length permitted will be disregarded and not accounted for in the final grade

Assessment Task  

Choose between one of the following tasks:

1.Write a report on the current status of the cruise industry. Ensure the report addresses all the following points:

·Economic impacts of the cruise industry

·Ports and infrastructure

·The role of technology

·The role of laws and regulations

·Trends in the cruise tourism market

Support your report with relevant academic examples.  

2.Write a report on the organisation and management of a cruise. Ensure the report addresses the following points:

·Human Resources Management (HRM)

·Health and Safety

·Hospitality

·Supply chain management

·Customer experience and satisfaction

Support your report with relevant academic examples.

? Exceptional depth in breadth;

? Contributes new knowledge to the subject/field of practice;

? Exemplary exploration and critique of information/ideas from a comprehensive range of sources (primary & secondary), many at the forefront of knowledge/practice;

? Advanced critical understanding of abstract concepts, theories and/or cutting edge practice, their implications and applications, exceeds expectations for undergraduate work.

? Designs methods that convincingly address/solve complex, unfamiliar and unpredictable issues/problems;

? Exceptional critical judgement in analysis, evaluation, synthesis and applications/transformation of prior knowledge to differing contexts;

? Systematic and extensive research which exceeds expectations for undergraduate work;

? Creative/original / compelling conclusions or practical solutions convincingly justified/argued/evidenced.   ? Consistent high-level competence in all the required specialised practical, technical, creative, scholarly or work?related skills, with mastery in many areas and developed understanding of professional contexts and expectations.

? Excellent presentation and organisation of work and fluid communication in all contexts;

? Exemplary referencing/citation;

? Work demonstrates considerable initiative and autonomy in setting challenging objectives and taking accountability for outcomes;

? Evidences advanced team-working and leadership skills;

? Critical reflection and self?evaluation sustained and exceptionally insightful.

? Accurate and coherent in breadth and depth and generates an element of new knowledge in some aspect(s) of the subject/field;

? Explores and critiques information from a wide range of sources (primary & secondary), some at the forefront of knowledge/practice;

Economic Impacts of the Cruise Industry

? Excellent understanding of abstract concepts, theories and/or cutting?edge practice; their implications and applications

? Applies and refines appropriate methods to address/solve complex, unfamiliar and unpredictable issues/problems;

? Sustained critical judgement in analysis, evaluation and synthesis of information and application/transformation of prior learning in different contexts;

? Systematic and extensive research;

? Insightful conclusions/ practical solutions closely argued/evidenced showing originality and creativity in several aspects. ? Consistent competence in all the required specialised practical, technical, creative, scholarly or work?related skills, with indications of mastery in some areas and clear understanding of professional contexts and expectations.

? Excellent presentation and organisation of work and fluent communication in most contexts;

? Referencing/citation comprehensive;

? Work demonstrates initiative and autonomy in setting challenging objectives and taking accountability for outcomes;

? Evidences excellent team?working and leadership skills;

? Reflection and self?evaluation consistently critical and insightful.

UPPER SECOND BAND B The work produced is VERY GOOD. It meets all of the intended learning outcomes and exceeds the threshold expectations for this level in several of them.

? Accurate and coherent in breadth, with depth in most areas;

? Explores and deploys information, including some aspects of new knowledge, from a wide range of secondary and several primary sources;

? Thorough understanding of abstract concepts, theories and/or cutting?edge practice and several of their implications and applications.

? Selects and applies appropriate methods to address/solve complex, unfamiliar/unpredictable issues/problems;

? Largely consistent and critical judgement in analysis, evaluation and synthesis of information and application/transfer of prior learning in different contexts;

? Effective and wide?ranging research;

? Conclusions/practical solutions logically argued/evidenced, with some aspect of insight, creativity or originality. ? Competence in all the required specialised practical, technical, creative, scholarly or work?related skills, with indications of more developed ability in some areas and awareness of professional contexts and expectations.

? Presentation and organisation of work appropriate to context and purpose, communication clear;

? Referencing/citation consistent and accurate;

? Work demonstrates some initiative and autonomy in setting objectives beyond those given and taking accountability for outcomes;

? Evidences a high level of team?working and leadership skills;

? Sustained reflection and self?evaluation generates a number of critical insights.  

LOWER SECOND BAND C The work produced is GOOD. It meets all of the intended learning outcomes and exceeds the threshold expectations for this level in some of them.

Ports and Infrastructure

? Accurate, with depth in many aspects;

? Locates and explores a satisfactory range of information/evidence, with some use of primary sources;

? Satisfactory understanding of the relevant concepts, theories and/or practice and their main implications and applications;

? Understanding of more abstract aspects sometimes less developed. ? Uses appropriate (often given) methods to analyse complex/ unfamiliar and/or unpredictable issues/problems, with some evaluation and synthesis of information;

? Applies some aspects of prior learning to new contexts;

? Satisfactory research;

? Mostly relevant argument/evidence supports logical conclusions/practical solutions showing some critical insight and limited creativity or originality.

? Achieves a basic level of competence in all the required specialised practical, technical, creative, scholarly or work?related skills, with more developed capability in at least one area, and some awareness of professional contexts and expectations.

? Satisfactory organisation and presentation of work, communications mostly appropriate to the context/purpose;

? Referencing/citation largely consistent/accurate;

? Work demonstrates satisfactory independence in addressing objectives (some beyond those given)and taking responsibility for outcomes;

? Evidences team?working and some leadership skills;

? Satisfactory self?evaluation and reflection with some critical insights.

? Largely accurate across most areas, with limited depth;

? Locates and organises an acceptable range of information/evidence often from given/familiar secondary sources;

? Adequate understanding of the main concepts, theories and/or practice;

? Limited ability to deal with abstract or unfamiliar ideas and their implications and applications.

? Uses appropriate methods to analyse complex issues/problems, with little evidence of evaluation or synthesis;

? Limited transfer/application of prior learning to new contexts;

? Tendency to description and reliance on familiar/given material or approaches;

? Limited range of research;

? Few conclusions/practical solutions sparsely argued/evidenced, mainly derivative and with little critical insight.

? Basic competence in all the required specialised practical, technical, creative, scholarly or work?related skills, and partial awareness of professional contexts and expectations.

? Organisation and presentation of work and communications adequate in most contexts, with some mistakes/irrelevancies;

? Some errors in referencing/citation;

? Work demonstrates adequate independence in addressing mainly given objectives and taking responsibility for outcomes;

? Limited evidence of team?working/leadership skills;

? Some evidence of self?evaluation and reflection but with few critical insights.

Learning Outcomes

This assessment will enable students to demonstrate in full or in part the learning outcomes identified in the Module descriptors.

Students are reminded that:

i.If this assessment is submitted late i.e. within 5 working days of the submission deadline, the mark will be capped at 40% if a pass mark is achieved;

ii. If this assessment is submitted later than 5 working days after the submission deadline, the work will be regarded as a non-submission and will be awarded a zero;

iii. If this assessment is being submitted as a referred piece of work then it must be submitted by the deadline date; any Refer assessment submitted late will be regarded as a non-submission and will be awarded a zero.