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Utilizing Simulation Techniques in Sustainable Transport Planning


A2. Knowledge and critical understanding of investigative techniques in business analytics;

A3. The value of data to businesses, consumers and the economy as a whole, and the major mechanisms through which value is created from data;

A4. Different types of business analytics techniques and their roles in releasing the value of data.

Coursework Brief:

Consider a university’s ‘Sustainable Transport Plan’, which is a wide-ranging strategy for the transportation of students,staff and members of the public to travel to and from the university campuses sustainably. Major aspects of the plan examine the following:

• Travel to and from the university using uni-link buses and other public transport such as trains and taxis; the use of personal cars;

• Provision and usage of cycling and walking routes;

• Provision and usage of car/cycle parking, including the examination of parking fees, promotion and monitoring of the car-sharing scheme;

• Effective home-working for staff and students, including the provision of IT facilities such as video conferencing to facilitate home working;

• Health and safety of students, staff and members of public on an any of the travel routes and on campus such as safety when walking, cycling or using the uni-link inter-change;

• The effect of time-tabling (of lectures, classes, etc.) on student and staff travel; and

• The impact of travel to and from the university on the environment and local community.

Specify and discuss which type of simulation, i.e. Monte Carlo simulation, Discrete Event Simulation and/or System Dynamics can be used to model the following issues of the ‘Transport Plan’?

(a) Forecasting issues;

(b) Risk management;

(c) Queuing problems; and

(d) Environmental Sustainability

Note that each issue may be addressed by more than one type of simulation model- your answer should be clear how each type of simulation could contribute to modelling the issue.

Submission Deadline: Please note that the submission deadline for Southampton Business School is 16.00 for ALL assessments.

Turnitin Submission: The assignment MUST be submitted electronically via Turnitin, which is accessed via the individual module on Blackboard. Further guidance on submitting assignments is available on the Blackboard support pages.

It is important that you allow enough time prior to the submission deadline to ensure your submission is processed on time as all late submissions are subject to a late penalty. We would recommend you allow 30 minutes to upload your work and check the submission has been processed and is correct. Please make sure you submit to the correct assignment link.

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