Components of Marketing Mix and Marketing Strategies for a Tourism, Hospitality, or Events Organizat

You are required to produce and deliver a presentation of 15-20 minutes in length, addressing the assessment task below. It is expected that theoretical underpinning should support the arguments made, and that all references are correctly cited and sourced. Assumptions and unsubstantiated statements should be avoided. Please also avoid including long quotations and/or quotes with no accompanying explanation.

For an organisation of your choice in the Tourism, Hospitality or Events sectors, critically analyse the components that make up its marketing mix. In addition to this recommend both traditional and digital marketing strategies that the organisation could use.

Support your findings with practical examples throughout.

The answer shows depth of knowledge and understanding of the concepts of marketing. Excellent academic expression is demonstrated with objective and critical analysis. The report includes a wide range of sources that have been drawn from appropriate academic media and are referenced accordingly to meet School guidelines. The research sources are used to fully support the key issues and concepts discussed. The Bibliography is clear, comprehensive and accurately presented. The learning outcomes have been fully achieved.

The answer shows a good knowledge and understanding of the concepts of marketing.  Clear academic expression is demonstrated and the analysis is balanced and objective. The report includes a range of sources that have been drawn from appropriate academic media and are referenced accordingly to meet School guidelines. The research sources are used to support the key issues and concepts discussed. The reference list is clear and accurately presented. The learning outcomes have all been achieved.

The answer demonstrates some knowledge and understanding of the concepts of marketing. Satisfactory academic expression is demonstrated with some attempt at analysis but lacking objectivity and justification. The report includes a limited range of sources and is referenced accordingly to meet School guidelines. The bibliography is clear and mostly accurate and clearly presented. The research sources are used but not fully evident in supporting the key issues and concepts included. The learning outcomes have been achieved to a satisfactory standard.

The answer is largely descriptive and indicates only minimal knowledge and understanding of the concepts of marketing. The report lacks structure and focus with errors evident in written expression. An attempt at referencing has been made. The research sources are not totally relevant in supporting the key issues and concepts included. Bibliography is adequate but with some minor errors. Minimal attainment of the learning outcomes

Attainment deficient in respect of specific intended learning outcomes, with mixed evidence as to the depth of knowledge and weak deployment  of arguments or deficient manipulations.

Attainment of intended learning outcomes appreciably deficient in critical respects, lacking secure basis in relevant factual and analytical dimensions.

Attainment of intended learning outcomes appreciably deficient in respect of nearly all intended learning outcomes, with irrelevant use of materials and incomplete and flawed explanation.

No convincing evidence of attainment of any intended learning outcomes, such treatment of the subject as is in evidence being directionless and fragmentary.