Finding a Cost-Effective and Easy-to-Use Social Platform for Multiple Users Across Different Compani

Find The Most Cost Effective, Easy To Use Social Platform For Multiple Users Across  Different Companies.

Write a Logistics Plan For How Both Teams Will Operate The Platform.

Social media is referred to applications and the websites, which are designed to allow the people to share the content in real time, efficiently as well as quickly. In the recent years, platforms of social media are being used in the marketing and other initiatives of B2B. The marketing through social media helps in connecting with the customers, increasing sales and generating awareness (Alhaddad 2015). Building the brand awareness of company is critical business activity. In recent years, social media has been one of the best platform that is used for increasing the awareness of brand. The number of people using internet is increasing day-by day. The normal advertising of brand is no more adds value to the products and services of organization (Godey et al. 2015).

The companies, MST System and STACK Sports are the tech companies that are operating within sector of sports. Although, both of these companies are offering different products and services at different levels. The Stack Sports is having 30 businesses of software that mainly operates across northern America ad. It has the annual turnover of more than $100 (Stack Sports. 2020). Further, MST is engaged in producing on-screen graphics for Euroleague Basketball and European Tour. It is having the annual turnover of $3 million. Both of these companies is having the similar problem that they are unknown with the market of UK and Europe (Mstworld.com. 2020). Hence, for increasing brand awareness and confidence, the management was required for putting easy to use and effective plan of Social Media.

The objective of this research paper is divided into following parts:

The research paper aims to discuss impact of uses of the social media platform in building brand awareness of company and its product.

This research paper aims to find most cost effective as well as easy to use social platform for the multiple users all across the companies, Stack Sports and MST System.

 This paper also aims for providing logistic plans for the way both the teams will be operating platform.

 Hence, the objective of study is to find cost effective social platform for both the companies.

The social media marketing is use of social media platforms for connecting with audience in order to build the brand, drive website traffic and increase the sales. It involves publishing of the great content on the profiles of social media, listening to them and engaging with the followers, result analysis and running advertisement through social media. Advertising through social media is important these days because it helps in achieving success, building brand and growing business (Barreda et al. 2015).

Rationale

The social media has able to draw lot more attention from both the individuals as well as firms, who are interacting on networking landscape. However, when it comes to give clear definition of the social media, understanding of it quite minimal.  The academic researchers and the managers seems to differ on the way social media differs from the interchangeable related concepts. The social networks is referred to relationship, connection and interactions, which happens within the platforms of social media (Karamian, Nadoushan and Nadoushan 2015). On the perspective of marketing, these are the interaction in between marketers and those who are interacting within constructs.  Hence, for increasing the awareness of brand, one of the most used platform used by the company these days is social media. There are various ways in which social media could be used for building brand awareness. The customers can be communicated easily by using the platform of social media (Severi, Ling and Nasermoadeli 2014).   

Social media and the mobile technologies are transforming the sports as well as sports businesses. It is with the help of engaging customer with the social media, there can be opening of new communication channels with the audience, which can be valued and measured as new commercial opportunity with the sponsors. The businesses that get involved by the social media promotions and sponsorship, benefit from the brand loyalty and brand affinity.

Brand awareness has turned into the key variable, which impacts the perception of customer of brand. Achievement in the brand management arises from overseeing and understanding brand loyalty and image correctly for creating strong characteristic, which will impact the consumers, when decision have to be made by them. Brand Awareness is outcome of customer engagement in context of the social media. The customer engagement, electronic word of mouth and brand exposure is having positive correlation with the context of social media (McCann and Barlow 2015).

The evolution of social media is over last decade, which is the way of communicating with the friends to the ultimate method of seeking the information. Whether it is for the marketing, news, business or just for fun, the people worldwide are able to utilize social media for the various meaningful purposes. Although, the platform of social media is accessible everywhere than before, there are some regions and countries who is having more access to certain platforms than others. It is the fantastic way for informing the international strategy of digital marketing (Alhaddad 2015).

Literature Review

There are plenty of ways for increasing brand awareness but the social media platform is the best method for so. Some of the best platforms of the social media for business, for instance, Facebook, Twitter and Instagram has become significant tools in toolbox of marketer. In the years, more and more consumers are using the platforms of social media for finding the new firms and engaging with their favorite brands. Most of the companies cannot be everywhere at once, particularly small businesses with the tight budgets of marketing. Hence, it is vital for businesses for being strategic about the platforms of social media they would like to build presence on (Tiago and Veríssimo 2014).

In UK, Facebook, Instagram and Twitter are the ranked among the top most used social media. In the Europe, there are various people, who tends to get news from the social media. According to survey, it gets news from the countries, for instance getting half of their news each day from Italy. The countries such as Sweden, Denmark and Spain have almost forty percent of the adults, who gets the news from the social media more often.  Facebook is considered as top most social media site for getting international, national and local news in Western Europe. Further, in both the countries, Twitter has let the business around the world for achieving their goals with the Twitter (Barreda et al. 2015). Hence, following are the cost effective and easy to use platforms of social media that can be used by Stack Sports and MST Systems in the markets of UK and Europe:

Facebook is the best platforms of social media for businesses because of its uses for reaching their target market. The monthly active users of Facebook is around 2.41 million. It is largest platform of the social media of world with the most diverse audiences. According to recent statistics, the largest user base of people is around 25-34. It is best platforms for the business because of their ecommerce integrations and increasing brand recognition (Tiago and Veríssimo 2014).

Instagram is owned by the Facebook and it is also most popular channel, which promises to be the best platforms of social media for business. Further, Instagram is having more than one billion active users, who enjoys video and photos posts from their family, friends and even brands. The unique social media platform provides certain powerful benefits for the business. The benefits of the Instagram are allowing for telling story of brand with the unique and engaging in the visual content (Godey et al. 2016).

Easy to Use Social Media Platform

Twitter is platform for the innovation and creativity for brands as well as partners. In quest for being more engaging and relevant culturally, the brands of UK and Europe put their best foot forward on the Twitter. This social media platforms takes the advantage of live, public nature and conversation of Twitter for changing dynamics of engagement as well as producing the campaigns that awards the audiences (Karamian, Nadoushan and Nadoushan 2015).

The social media is key channel of marketing for business of all the sizes.  Both the company Stack Sports and MST System are required to make strategy for operating the social media platform. The first step includes auditing the current social presence. In this step, company have to make strategy based on the area they are heading for (Fan and Gordon 2014). The second step includes documenting the ideal customer.  The third step includes creation of the mission statement of social media. The fourth step includes identifying the key success metrics. The fifth step includes creating and curating the engaging content (Severi, Ling and Nasermoadeli 2014). The last step includes tracking, analyzing and optimizing. It is the key step, in case, when it comes to succeed in social media. The results of logistic plan should be tracked, data should be analyzed and then making the tweaks for optimizing them is important (McCann and Barlow 2015).

The research methodology is specific techniques or procedures that are used for analyzing the information about given topic. In section of methodology of the research paper, allows reader for critically evaluating the overall reliability and the validity of study. The most important choice by the researcher is whether to collect the data from primary source or secondary and whether the data should be qualitative or qualitative data. However, this research paper has used secondary sources of the data. The secondary sources of data are already existing set of data that is collected by investigator organization or agencies earlier. The secondary sources of data analyze, interpret or summarizes the primary sources of data. It is the data, which have been collected by and are readily available from the other sources.

The scope of this research paper is to find out the most cost effective and easy to use social platform for the multiple users all across the two companies, Stack Sports and MST System. The choice of research strategy will include getting organized, articulating the topic, locating the background information, identification of information needs, defining concepts used in study, considering scope of study, conducting the searches and evaluating the sources of information found. Further, for this paper, method of research used includes descriptive research and qualitative research. Further, this research paper has also used various book, journal articles and other relevant sources of data.

The philosophy of research used in the research positivism. The research philosophy is belief about the way data about the phenomenon will be gathered, used and analyzed. In this paper, positivism philosophy is used. It adheres to view that through observation only factual knowledge is gained. Moreover, the research conducted in this paper does not intends to harm anyone, rather it intends to respect for the confidentiality, anonymity and for the privacy.

Reference

Alhaddad, A.A., 2015. The effect of advertising awareness on brand equity in social media. International Journal of e-Education, e-Business, e-Management and e-Learning, 5(2), p.73.

Barreda, A.A., Bilgihan, A., Nusair, K. and Okumus, F., 2015. Generating brand awareness in online social networks. Computers in human behavior, 50, pp.600-609.

Fan, W. and Gordon, M.D., 2014. The power of social media analytics. Commun. Acm, 57(6), pp.74-81.

Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R. and Singh, R., 2016. Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of business research, 69(12), pp.5833-5841.

Karamian, H., Nadoushan, M.A. and Nadoushan, A.A., 2015. Do social media marketing activities increase brand equity. International Journal of Economy, Management and Social Sciences, 4(3), pp.362-365.

McCann, M. and Barlow, A., 2015. Use and measurement of social media for SMEs. Journal of Small Business and Enterprise Development, 22(2), pp.273-287.

Mstworld.com. 2020. MST | Welcome. [online] Available at: http://www.mstworld.com/ [Accessed 8 Jan. 2020].

Severi, E., Ling, K.C. and Nasermoadeli, A., 2014. The impacts of electronic word of mouth on brand equity in the context of social media. International Journal of Business and Management, 9(8), pp.84-96.

Stack Sports. 2020. Stack Home. [online] Available at: https://stacksports.com/ [Accessed 8 Jan. 2020].

Tiago, M.T.P.M.B. and Veríssimo, J.M.C., 2014. Digital marketing and social media: Why bother?. Business horizons, 57(6), pp.703-708.