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MK7040 Marketing in a Digital Age and Corporate Social Responsibility

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 • your performance in assessment or reassessment has been impaired, or;  
• you were unable to attend for an assessment or reassessment, or;  
• you were unable to submit assessed or reassessed work by the scheduled date due to illness or other valid cause (as defined in the Procedures Governing Extenuating Circumstances), may submit an application for extenuation for the relevant component(s) to Unicaf Extenuating Circumstances team Once a component has been capped, extenuation does not uncap it.  
 
Academic misconduct including plagiarism  Ensure  that  you  are  familiar  with  the  relevant  regulations  regarding  academic misconduct.  By submitting the assignment, you declare that it is your own work and that the material and sources of information used, including internet sources, have been fully identified and properly acknowledged. In  addition,  you  confirm  that  the  presented  work  has  not  been  submitted  for  any  other  assessment. 

You also acknowledge that the faculty reserves the right to investigate allegations of plagiarism and other  forms  of  academic  misconduct  which,  if  proven  and  dependent  on  the  severity  level  of  the offence, may result in a penalty that could affect your progress. By  submitting  your  work,  you  acknowledge  that  you  have  read  and  agreed  with  the  above statements. 
 
Your  assignment  should  be  MS  Word  processed  (handwritten  assignments  are  not  accepted), using  Times  New  Roman  size  12  font,  double  spaced,  with  numbered  pages  and  your  student number printed as a footer on every page. Note this is a report supported by academic research so you  should  adhere  to  the  appropriate  referencing  guidance.  The  word  limit  stated  for  this assignment excludes the list of references at the end of the assignment but includes all text in the main  body  of  the  assignment  (including  direct  quotations,  in-text  citations,  footnotes,  tables, diagrams  and  graphs).  Please  be  aware  that  exceeding  the  word  limit  will  affect  the  academic judgement of the piece of work and may result in the award of a lower mark.
 
Appendices are not considered  a  supplement  and  will  not  be  assessed  as  part  of  the  content  of  the  assignment.  As 
such,  they  will  not  contribute  to  the  grade  awarded;  however,  it  may  be  appropriate  to  use  an Appendices  section  for  any  material  which  is  a  useful  reference  for  the  reader.  Please  note  that appendices  are  not  included  in  the  word  count.  The  majority  of  references  should  come  from secondary  sources  (e.g.  journal  articles,  conference  papers,  reports,  etc.)  although  you  can  also utilise  area  specific  textbooks.  You  must  ensure  that  you  use  the  Harvard  style  of  referencing. 
Please indicate the word count length at the end of your assignment. 
 
This assignment will be marked out of 100% and contributes to 50% of the total module mark The pass mark is 50%. Nevertheless, in order to pass this module, you must both achieve an aggregate mark of 50% and also meet the assignment threshold marks. For the purposes of passing a module each assignment has a threshold mark of The marking rubric is attached, which offers guidance on the assessment criteria and weighting.hours late will be accepted, but the assignment mark will be subject to a deduction of 5 marks from the mark awarded. 
 
1. develop  a  critical  understanding  of  major  concepts,  frameworks,  and  methods  in  marketing and  corporate  social responsibility,  and  assess  their  application  in  the  business  environment, including brand value. (IC) (SID) (EID) critically evaluate  marketing  strategies,  including  digital  marketing  solutions in  different business  contexts,  and  address  their implications  including  ethical  issues,  and  reflect  on  the significance of key historical events. (IC) (DP) (SID) (CID) (CC) critically assess currently implemented corporate social responsibility solutions and recognise the  links  between  the  adoption  of  certain solutions  and  the  performance  of  business  operations (IC)  (SID)  (CID)  (CC)9.  collect,  analyze  and  synthesize  data;  and take a  problem-solving approach to strategic thinking, and creativity. adopt a persuasive argumentation, and present it in verbal or written communication. (UGB)  
 
Task:  
Provide a critical self-reflection essay of the process of completing assignment For  completing  this  Task  successfully,  you  must  summarize  all  the  academic  knowledge  you receive  from  the  module's content  and  professional  benefits you  received  while  critically analysed the case study/company selected including strategic implications and strategic business issues, during the development of summative assignment 1 during the 6th Week of this module.

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