Specific Expectations of Tutors and Students for Effective Learning

Guidance and support

Specific expectations students can have of tutors:

Tutors will focus on delivering the course content and support student development as autonomous learners in line with the University mission to inspire our students to become innovative and creative professionals connecting them to exciting and rewarding careers.

1.Guidance and support 

Your tutor will provide you with academic guidance and will help you reflect on your academic progress so that you get the most out of your studies. Your tutor and student support team will also provide advice on the wider network of specialist student support services at the University to help you have the best possible experience during your studies. 

2.Confidetiality 

Some information may be sensitive. Although it may be necessary to consult colleagues, University staff will treat such information as confidential and will limit disclosures to the minimum necessary. 

3.Assessment marks and summative feedback 

Assessment marks and summative feedback will be given within 3 working weeks from the assessment submission deadline. 

Specific expectations tutors will have of students:

Tutors expect students to fully commit to the learning process both online and in class. We expect you to follow the University code of conduct and treat all staff, each other and all visitors with respect and in a manner that is compatible with the University’s Equality and Diversity statement.

1.Engagement 

You are expected to attend all the classes and seminars and be punctual. You will get the most out of your support by working in partnership with your tutor and student support team. This is a two-way process and by taking part in it fully you will gain more benefits from your experience at the University. You are therefore, expected to actively participate and engage in class activities and inform the tutor by e-mail when and if you are unable to attend any classes. 

2.Preparation 

You are expected to read any preparation material / attempt any practice questions prior to lectures/seminars as per instructions given. 

3.Professional conduct 

You are expected to behave professionally in classes and not cause any disruption that might affect other students’ learning. You are also expected to communicate with your tutors in a professional manner. 

4.Attempt all assessments 

You are expected to attempt all assessments by the submission deadline unless there are extenuating circumstances (in which case please contact your Course Leader for extension request or mitigation claim prior to the assessment deadline). 

1.3Learning outcomes to be assessed

On successful completion of the module, students will be able to:

1.Demonstrate a critical understanding of the impact of digital technology on marketing strategy in the current global context.

2.Understand the current trends in global consumer behaviour and its impact on marketing strategy.

3.Create and analyse a marketing strategy for a given organisation or product.

4.Evaluate competing theories and models relevant to a given or chosen situation in creating a suitable marketing strategy.

The assignment consists of an essay which focuses on the theoretical consumer perception supporting the discussions, the same that has been used in Assignment 1 and which goes on to offer a consumer decision making process for the particular product/service. In effect, you will provide a rationale for the process of decision making based on Assignment 1 followed by a review of the consumer buying pattern for the organisation that should include:

• perceptual process

• consumer’s attitude

• reference and influence groups

• decision making

The assignment will be marked on writing quality as well as content.

• Your writing needs to be clear, direct and persuasive.

• Use paragraphs to organise your thinking and help orient the reader.

• The overall impression is also very important.

• In-text citations are very important, please ensure Harvard Referencing is always followed

• Support your claims by authentic references

• Spelling errors, poor format and grammar gives the impression of poor thinking, carelessness

and lack of regard for your assignment.

• The focus of the essay is on the decision-making process – not a restatement of what the basic

activities of customers’ buying patterns are.