Haier's Int'l Strategy: Features

BUSN11082 Influencing Organizational Strategy

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Instructions to Candidates

Attached are case study materials concerning Haier. Use the case study materials and your own research to answer the attached questions. Attempt all five questions (please note the marks awarded for each question).

Response must be word-processed, your work should be proof read. Please reference any sources or models used. Diagrams and tables can be used in the main parts of your answers or put in as appendices. Answer each individual question using the questions as sub-headings rather than attempting to write one answer that covers the questions.

Evidence of further reading will be marked accordingly.

A minimum of 3000 words is expected and a reference section.

This coursework assesses the following learning outcomes

L1. Develop a critical knowledge of strategy and strategic management.

L2. Critically evaluate the influences on organisational strategy development.

L3. Develop organisational strategies that take cognisance of external and internal influences and acknowledge the complexities and ambiguities surrounding such decisions.

L4. Use concepts, models, sources, strategies, diagrams to support your answer (2-3 models for each answer eg. BCG matrix etc. excluding SWOT model as it is too popular

Module: Influencing Organisational Strategy

1. What are the main features of Haier’s Internationalization strategy since the 1990s? (50 marks)

2. How does Haier’s internationalization strategy differ from the pattern of international development typical of Western enterprises? (50 marks)

3. How successful has Haier’s international strategy been and why? (100 marks)

4. In what ways do Haier’s principles and methods of management differ from those deployed by Western companies? What lessons might be drawn:
(a) by other Chinese enterprises, and (50 marks)
(b) by Western enterprises? (50 marks)

5. What recommendations would you make for Haier’s continuing success as a global leader in the appliance industry? (50 marks)

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