Digital Project Module Assessment Details and Guidelines

Overview of the Digital Project Module

As a Level 9 Undergraduate class we hope you will enjoy and learn a lot while undertaking this module.

This handbook contains key information and it is important that you familiarise yourself with it.  Throughout the module, you are referred to the Digital Project Moodle Page , where you will find all essential and up to date information such as the module timeline, lecture and tutorial content which can help you design your personal study plan for the module. It is important that you keep up to date with week to week content added to the Moodle page as this information will form the basis of our workshop discussions.

If you have any questions or issues to discuss regarding the module please contact the module co-ordinator.   

This assessment involves the planning, creation promotion and analysis of a blog written on a topic of your choice. You will work on this submission in class throughout the term and submit ONE document by the deadline which must include the following:

A Marketing plan (following the template provided in class). This outlines who you believe the target audience is for your blog, what the typical trends are around your chosen topic and what makes your blog unique. You should also include A content calendar (following the template provided in class) This will outline when you intend to post and promote your blog posts (10 marks) 

Discussion of SEO and Keyword techniques,

Demonstrating understanding of SEO techniques, measurement of SEO success and practical application into your own blogs (such as internal/external links and alternatives) supported by relevant references and evidence (e.g. Keyword planner, Google trends) (15 marks)

Data Analysis and discussion in relation to your marketing plan and activities carried out

Discussion of basic principles of Google Analytics and other analytical tools. Data analysis of your own blog from analytical tools used e.g. Google Tag Manager Google Analytics and Social Media Analysis illustrated by screengrabs of analytic findings, Facebook insights Twitter analytics Blogger stats etc and supported by relevant references) (20 marks)

Reflection (following Gibb’s Reflective Cycle)

Reflective assessment of the challenges in writing the blog, activities undertaken to promote the blog, discussion on how your marketing plan has changed overtime. Any unexpected findings. (10 marks)

The Blog

You should create a blog with a minimum of 4 unique published blog posts. Marks will be awarded in terms of original content, layout, use of templates, usability factors, readability, images, external links, SEO techniques applied and other innovative use of Blogger). Please note that you may choose to submit content other than blogs (for example Youtube videos, podcasts, social media channels). Please discuss this with the lecturer. We strongly recommend the use of BLOGGER as it is a free platform and due to its links with Google Analytics.  

The link to the blog should be provided on the first page of your report. We will also ask you to submit this via a Google form on Moodle to allow us to assess the blog. (40 marks)  **THE BLOG ITSELF DOES NOT CONTRIBUTE TO YOUR OVERALL WORD COUNT. EACH BLOG POST SHOULD BE APPROX 300 WORDS.**

Presentation of individual report: The report should include:

Title page, introduction, contents page, structure, logical flow, evidence of proof reading and editing, correct referencing. The link to the blog should be provided in the introduction. Screenshots of analytics, social media posts and so on should be provided in the main body of the report NOT the appendices. (5 marks)