New

Learn smart - Learn online. Upto 88% off on courses for a limited time. View Courses

Securing Higher Grades Costing Your Pocket? Book Your Assignment at The Lowest Price Now!
loader
Add File

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Guaranteed Higher Grade!

Stuck on Your Question?

Get 24x7 live help from our Top Tutors. All subjects covered.

loader
250 words

Error goes here

Files Missing!

Please upload all relevant files for quick & complete assistance.

Students Who Viewed This Also Studied

35 Pages
MMK365-Marketing Insights

QCP investment criteria Private equity (PE) industry research On small businesses growth: “Small businesses make a huge contribution to national prosperity and supporting Austral ...

Course

MMK365

Subject

Marketing

University

Deakin Business School

Season

Fall

28 Pages
MMK365-Marketing Insights

MMMK365 - Marketing Insights Assignment 1 - Project Development Plan References: Mantzaris Fisheries https://qltyco.com/ https://www.abs.gov.au/ https://www.abs.gov.au/ ...

Course

MMK365

Subject

Marketing

University

Deakin Business School

Season

Fall

20 Pages
MKTG301 Pricing Strategies

Questions: Calibrated manufacturing makes an electronic component that is in great demand. The component sells for $20 each. Calibrated’s current capacity is 10,000 units per week.  For th ...

Course

MKTG301

Type

Essay

Subject

Marketing

University

The Pennsylvania State University

24 Pages
MKTG1001 Marketing Principles

Questions: Task Description The COVID-19 pandemic has impacted consumer behaviours –more consumers are shopping online,and consumer shopping priorities have changed amid concerns about the eco ...

Course

MKTG1001

Type

Assignment

Subject

Marketing

University

The University Of Sydney

4MK005 Digital Marketing Performance Management

Question

Answered

Questions:

Assignment Brief

The Fabweld Steel Products thanks you for your earlier group presentation. They are interested in evaluating your ideas further and have asked that you prepare a group report (1800 words + references) to be submitted via the university. In your group report you are asked to compare and evaluate different approaches to measuring conventional and digital marketing activities appropriate to Fabweld Steel Products with separate recommendations and examples for measuring the return on marketing investment (ROMI). 
 
You are also asked to propose and justify relevant measurement, monitoring and analytic techniques to meet the specific business and marketing objectives for Fabweld Steel Products based on a new marketing campaign for one of the Fabweld Steel Product’s existing business activities. 
 
LO1 Demonstrate knowledge and understanding of the principles of measuring marketing performance and justify the investment by means of return on marketing investment (ROMI). ✖   
    
LO2 Use the latest digital and analytic techniques to measure, analyse quantitative and qualitative data, present performance results and ROMI of digital marketing campaigns ✖       
 
LO3 Compare and evaluate the appropriateness of different approaches to measuring both conventional and digital marketing activities, making recommendations for measuring (ROMI). ✔
 
LO4 Propose and justify relevant measurement, monitoring and analytic techniques with the necessary resources to meet the business objectives for a contemporary marketing campaign. ✔

Additional information for students

The University’s Learning Information Services have produced a series of guides covering a range of topics to support your studies, and develop your academic skills including a guide to academic referencing http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx Your module guide and course handbook contain additional and important information regarding.
 
• The required referencing style for your assignment. 
 
Whilst many modules require referencing in accordance with the Harvard Referencing convention, some modules for example those within the School of Law require Oxford Referencing. Please familiarise yourself with the requirements of your module.
 
• Submission of your work
 
• Marking, feedback and moderation in accordance with the University of Wolverhampton Assessment Handbook 
 
• Extensions on submission dates 
 
• Additional support 
 
• Academic conduct with regards to cheating, collusion or plagiarism 
 
• Links to appropriate sources of relevant information 
 
Further information regarding these and other policies can be accessed through your student portal on wlv.ac.uk. Always keep a copy of your work and a file of working papers The requirement to keep a file of working papers is important.  There may be circumstances where it is difficult to arrive at a mark for your work. If this is the case, you may be asked to submit your file and possibly meet with your tutor to answer

Questions on your submission.

 When you submit your work you will be required to sign an important declaration confirming that: 
 
• The submission is your own work
 
• Any material you have used has been acknowledged and appropriately referenced
 
• You have not allowed another student to have access to your work
 
• The work has not been submitted previously.
 
The following information is important when:
 
• Preparing for your assignment
 
• Checking your work before you submit it
 
• Interpreting feedback on your work after marking.  
 
Module Learning Outcomes
 
 Module Learning Outcomes are specific to this module, and are set when the module was validated. 
 
The module Learning Outcomes tested by this assignment, and precise criteria against which your work will be marked are outlined in your assessment brief. Performance Descriptors
 
Performance descriptors indicate how marks will be arrived at against each of the assessment criteria. The descriptors indicate the likely characteristics of work that is marked within the percentage bands indicated. To help you further:
 
• Re-sit opportunities are available for students who are unable to take the first sit opportunity, or who need to re take any component.
 
• Refer to the VLE topic for contact details of your module leader / tutor, tutorial inputs, recommended reading and other sources, etc.   Resit details will also appear on the VLE module topic. 
 
• The University’s Learning Information Services offer support and guidance to help you with your studies and develop your academic skills http://www.wlv.ac.uk/lib/skills_for_learning/study_guides.aspx.

4MK005 Digital Marketing Performance Management

Answer in Detail

Solved by qualified expert

Get Access to This Answer

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Hac habitasse platea dictumst vestibulum rhoncus est pellentesque. Amet dictum sit amet justo donec enim diam vulputate ut. Neque convallis a cras semper auctor neque vitae. Elit at imperdiet dui accumsan. Nisl condimentum id venenatis a condimentum vitae sapien pellentesque. Imperdiet massa tincidunt nunc pulvinar sapien et ligula. Malesuada fames ac turpis egestas maecenas pharetra convallis posuere. Et ultrices neque ornare aenean euismod. Suscipit tellus mauris a diam maecenas sed enim. Potenti nullam ac tortor vitae purus faucibus ornare. Morbi tristique senectus et netus et malesuada. Morbi tristique senectus et netus et malesuada. Tellus pellentesque eu tincidunt tortor aliquam. Sit amet purus gravida quis blandit. Nec feugiat in fermentum posuere urna. Vel orci porta non pulvinar neque laoreet suspendisse interdum. Ultricies tristique nulla aliquet enim tortor at auctor urna. Orci sagittis eu volutpat odio facilisis mauris sit amet.

Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

29 More Pages to Come in This Document. Get access to the complete answer.

MyAssignmenthelp.com is an internationally recognized legit online coursework help provider in USA. With a team of experienced and qualified coursework writers, we provide the highest quality products that are free from plagiarism. Our experts work round the clock to satisfy students demands like can experts Write my coursework assignments or can anyone do my coursework assignments and provide them the best writing solutions.

More 4MK005 4MK005 Digital Marketing Performance Management: Questions & Answers

Q
icon

We aren't endorsed by this University

MMK365-Marketing Insights

QCP investment criteria Private equity (PE) industry research On small businesses growth: “Small businesses make a huge contribution to national prosperity and supporting Australian jobs. Small businesses play a central role in the economy. Over 2 million businesses - sole ...

View Answer
Q
icon

We aren't endorsed by this University

MMK365-Marketing Insights

MMMK365 - Marketing Insights Assignment 1 - Project Development Plan References: Mantzaris Fisheries https://qltyco.com/ https://www.abs.gov.au/ https://www.abs.gov.au/statistics/economy/business -indicators/business -conditions -and - sentiments/late st-release ...

View Answer
Q
icon

We aren't endorsed by this University

MKTG301 Pricing Strategies

Questions: Calibrated manufacturing makes an electronic component that is in great demand. The component sells for $20 each. Calibrated’s current capacity is 10,000 units per week.  For the last few months, however, the company has been receiving new orders at a rate of 14,000 units per ...

View Answer
Q
icon

We aren't endorsed by this University

MKTG1001 Marketing Principles

Questions: Task Description The COVID-19 pandemic has impacted consumer behaviours –more consumers are shopping online,and consumer shopping priorities have changed amid concerns about the economy and rising unemployment. In response, marketers are having to adapt to the changing nature of t ...

View Answer

Content Removal Request

If you are the original writer of this content and no longer wish to have your work published on Myassignmenthelp.com then please raise the content removal request.

Choose Our Best Expert to Help You

icon

5% Cashback

On APP - grab it while it lasts!

Download app now (or) Scan the QR code

*Offer eligible for first 3 orders ordered through app!

screener
ribbon
callback request mobile
Have any Query?