BUS421 Business Administration

Case 3: Amazon.com’s Business Model and Its Evolution, by Syeda Maseeha Qumer and Debapratim Purkayastha (page C-10) Read the case and then respond to the case questions given below. (See Guide to Case Analysis for further guidance on written case analysis.) In addition to using the case study provided in the textbook, research the company further to find any relevant events that have transpired since the writing of the case study. Use the company's website, Internet search engines such as Google, online data services, or other sources to locate the latest articles about the company including press releases and current financial information. Be sure to cite all sources according to APA guidelines. Note: For assistance with analyzing any financial data in this case, Table 4-1 (Key Financial Ratios: How to Calculate Them and What They Mean) in your textbook is a useful reference. Please limit your analysis to 4 pages  Students please note: Feel free to bring in any recent news or current events concerning this company into your answer. question #3: Conduct a SWOT analysis of Amazon. What outcomes of the analysis stand out, and how do the identified outcomes influence the business success of Amazon? Be specific, and provide an example to support your conclusion.