Case Analysis of Microsoft: Product Evolution, Expansion, and Ethical Implications

Evaluate Microsoft's product and marketing evolution over the years

1. Evaluate this case and respond to each of the following questions using both theory and practical managerial thinking.

2. Evaluate Microsoft’s product and marketing evolution over the years. What has the company done well, and where did it falter?

3. Evaluate Microsoft’s recent expansion into areas such as search engines and smartphones. Do you think these are good areas of growth for Microsoft? Why, or why not?

4. Review the potential ethical implications of Microsoft’s situation. How might they revise their strategies to align with good ethical practices?

Complete a case analysis of Microsoft. This requires that you conduct research on Microsoft beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis.

1. Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.

2. Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

3. Identify at least one organizational problem that Microsoft is currently having or one that you project it will have in the future. Base this on your research and critical thinking.