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Business Analysis Project for FedEx Corp

Conduct research

Business Analysis Project for FedEx Corp. The "company report" paragraph would come from the annual report of the company. The Company Analysis would take the facts from the annual report and then utilize additional research to see what you and experts SAY about the annual report information. And then you will present your critical-thinking-findings.


Step 2: Conduct research


1. International Business

a. How involved is this company in international business?

b. How has the company evolved and adapted its international business strategy over recent years?

c. Use specific examples to explain.


2. Social Responsibility and Ethics Publically-Promoted vs. Actual activities a. Using your textbook terms of social responsibility and ethics (NOT the publicly promoted messages) how would you rate this company’s stance on business ethics?

i. Use self-published items such as this company’s code of ethics, or ethics officers for the “Publically-Promoted” section of your report.

ii. Use recent news articles on this company’s ethical and social responsibility as support for your “Actual Activities” section of your report.

iii. Describe an ethical scenario this company faced within the last 5 years. Narrate what the company did and provide analysis on the effects of that decision.


3. Financials

a. Use at least three Key Financial Ratios to begin to analyze this company’s financial strength or weakness.

b. Show your work for the ratios and then explain what the results mean for the company.


4. Stock Value

a. Analyze this company’s stock value over the last 12 months.

b. Include a chart (with citation) of the stock’s value over the last 12 months.

c. List at least 2 events that you believe caused an increase or decrease in the stock’s value. Describe.


5. Target Market

a. Describe one target market of this company.

b. Show how it specifically manipulates the marketing mix to satisfy the needs and wants of this target. The marketing mix is the product, place, price and promotional strategies for the selected target market.


6. Structure

a. Describe the overall organizational structure of this company. Refer to your textbook for structures.

b. Describe the corporate culture as it appears and the names of some of the more prominent top executives.


7. Information Technology

a. What are some ways that this company uses Information Technology to increase productivity?

b. What are some ways IT is used to increase customer satisfaction?


8. Environmental Forces

a. Name and describe at least two Environmental Forces that have impacted your company within the past 5 years.

b. Analyze this company’s responses to the Environmental Forces described and the ensuing results. ( Kelly and Williams, 2019) Potential Sources (You may wish to use some of the following sources in your analysis, among others)

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