a) Explore the global and local environment and trends and evaluate an organisations market position.
b) Discuss how revenue management is influenced by supply and demand forecasting and revenue management theories.
Identifying how organisations in the hospitality and tourism industry are positioned in the market and against competitors is critical for the formation of successful product distribution strategies. Good revenue management strategy is underpinned by the ability to understand opportunities within the market and against competitors and is influenced by supply and demand forecasting and revenue management theories. This assessment is aimed at consolidating knowledge from modules 1, 2 & 3. It supports students in developing their skills in research and knowledge of the distribution systems and revenue management in tourism and hospitality industries.
Students are required to compile a case analysis report on an organisation in the tourism and hospitality industries. Students should select one (1) of the below organisations on which to conduct their analysis:
Hilton (if you choose this organisation,select either the property in Sydney, Melbourne, Adelaide, Brisbane, Darwin, Cairns or Perth)
Park Hyatt (if you choose this organisation, select either the property in Sydney, Melbourne or Canberra)
Virgin Australia Airlines
Students will compile a report in which they address the following:
Provide a brief overview of the chosen organisation and its position in the market.
Conduct a simple competitor analysis, identifying a minimum of two (2) competitors. Prepare a SWOT analysis of the chosen organisation.
Outline two (2) revenue management strategies that could be, or are currently used, by the organisation to overcome one of the threats or weaknesses highlighted in the SWOT analysis.
In a table, summarise the prices for the organisation (sourced from either the organisation’s website or Expedia.com) for the last 2 weeks of either June or
December (whichever month is closer to the present). Suggest how supply and demand forecasting may have influenced the organisation’s pricing strategy (consider time of year, local events, seasonality, location, etc).
Submit the Case Analysis Report via the Assessment link in the main navigation menu in PDR201 Product Distribution and Revenue Management on the learning portal. The Learning Facilitator will provide feedback via Grade Centre in the learning portal. Feedback can be viewed in My Grades.
This assessment must be submitted in compliance with the following;
1. You should make significant references to the subject material and substantial wider reading. A minimum two (2) academic (books & peer-reviewed journal articles) & two (2) other sources (newspaper article, trade publications, websites, etc.) must be used.
References to ‘Wikipedia’ or similar unsubstantiated sources will not be accepted.
2. The assignment is to include in-text citations and a reference list following the latest APA referencing style. Please click the following link for more information on referencing.
3. Extensions cannot be granted by the lecturer after the submission date. In the event of serious illness or unusual circumstances, a student may apply for Special Consideration in accordance with the rules and regulations governing this application, but it is important that such requests be made as soon as the circumstance is known.