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Marketing Strategy for a Product in an Emerging Market Country | Final Project

Introduction and Project Outline

As the CEO of a hypothetical U.S.-based international business, you will create a strategy for successfully marketing a product in an emerging market country. This will include production, distribution, and supply chain management. You will analyze business and organizational situations, employ key models and applications, use ethical approaches to decision making, and demonstrate critical thinking.

 There are three parts to this project:

  • Introduction and Project Outline [due in Module 3]
  • Bibliography [due in Module 4]
  • Final Project  [due in Module 6]

You may use parts of previous work submitted in the course for this final project, but you are required to do additional research. Follow the steps as indicated below to submit each part of the project.

Write a brief 1- to 2-page introduction (250 to 550 words) and draft an outline for your final project that includes the following:

Imagine you are the CEO of an international business and are opening a new operation in a specific emerging economy country. First, describe your fictional international business and an existing product. Then, identify and describe a real-world emerging market country where you will market the product. Next, provide a brief synopsis of your new international venture’s operations (importing/exporting, manufacturing, franchising, joint venture). After this introduction, draft an outline based on the bulleted requirements below (Final Project section). Finally, search for relevant sources you plan to use (Bibliography section). Sources should be academic books, trade journal articles (e.g., Fortune), business news publications (e.g., Forbes, Wall Street Journal, Bloomberg Businessweek), international organizations (e.g., IMF, World Bank, IADB) and/or credible online sources. 

Submit a finalized bibliography of at least 10 sources from academic books, trade journal articles (e.g., Fortune), business publications (e.g., Forbes, Wall Street Journal, Bloomberg Businessweek), international organizations (e.g., IMF, World Bank, IADB), and/or credible online sources associated with your outline to use for your final project. Recent business news on the product, selected country, and competition in the country would be beneficial. You must adhere to APA guidelines.

Submit your bibliography to your mentor for grading and feedback. Consult the Course Calendar for due dates.

This final project is a culmination of concepts learned in this course. Using your outline as a guide and the bibliography previously submitted, write a 15- to 20-page paper (3750 to 5500 words) in APA format including at least 10 references from academic books, journal articles, and/or credible online sources. You must use in-text citations, thoroughly discuss the topics described, and thoughtfully develop your ideas and arguments. You should present and explain key concepts, effectively linking your ideas with care and precision. Do not copy tables or material and present them as your own. 

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