Analyzing Disney Studios' Tentpole Strategy

The Hallmarks of the Tentpole Strategy

This is not a traditional case analysis...address these questions in the sequence they are listed. Questions to Address: 1. What are the FOUR hallmarks of the Tentpole Strategy? In your view, is Disney Studios pursuing the right number of tentpoles as well as the right mix of new versus existing properties? ...and Why? Is it right ...smart... not to enlist the help of financing partners? Why? Would you change anything to this current strategy? Why? Grading: 15 points. 2. Advantages and disadvantages of betting on the tentpole strategy? What is the role of the smaller budgeted movies?