Content Analysis: An Investigation into the Units of Analysis and Main Findings

Task:

Refer to the Content analysis article to answer the following questions.

1. What is the question or hypothesis being explored in the content analysis?

2. What is the specific “content” or media (source materials) being analyzed in this content analysis? What criteria were used to select them?

3. What are the “units of analysis” for the manifest content analysis—what was counted and coded?  How were the units of analysis selected?

The variables were selected based on a literature review of three similar internet-based content analyses.

4.  What were the main categories used to organize the blog entries and how was the reliability of the coding established?

5. What were the main findings of the authors in relation to their question or hypothesis?