Strategic Plan for Silver Airways: SWOT Analysis and Goals/Objectives

Using the information gathered to complete the SWOT, you will begin to build a Strategic Plan identifying and discussing the company’s goals and objectives. Outcome Met by Completing This Assignment Employ effective planning processes to develop strategies, goals, and objectives to enhance organizational performance and sustainability. Instructions and Case Background Note: Before starting work on Project I, you must read the Project 1 rubric very carefully. You are requested to complete Project 1 in the role of a recent business degree graduate, newly hired by Silver Airways. Your manager has requested your assistance in conducting a SWOT analysis and developing the goals and objectives for a strategic plan. The strategic plan is necessitated by Silver Airways' CEO requesting an assessment of the airline’s ability to become a “major U.S. airline” and the subsequent steps it needs to take to make that happen. You will use the course materials for Weeks 1 – 3 and your research findings based on Silver Airlines' links below. This information will allow you to analyze the current state of Silver Airways to determine its strengths, weaknesses, opportunities, and threats toward becoming a major US airline. You will complete a SWOT table identifying the strengths, weaknesses, opportunities, and threats you identified for Silver Airlines. Based on your SWOT table, you will then develop and explain your goals and their related objectives. Your manager has informed you of the following facts: Florida-based Silver Airways recently announced its acquisition of Seaborne Airlines, headquartered in Puerto Rico.

Expanding its flight routes within the Caribbean makes the company the highest volume airline to the Bahamas and the Caribbean. In addition to its Bahamas and Caribbean flights, Silver Airways serves the southeast and a few northeast states. Your manager has provided you with the links found below and indicated that route expansion, a new fleet of aircraft, and the acquisition of Seaborne Airlines should be considerations in your analysis. Of course, the focus of your analysis is Silver Airways and not Seaborne Airlines. Your analysis, SWOT table, goals, and objectives must be supported by a logical and well-reasoned evaluation of the facts ascertained from the course materials and links provided. Research Links Silver Airways Seaborne Airlines Silver Airways/SeaborneAirways Silver Airways Announces Major Strategic Growth Developments and New Leadership You may do additional research related to Silver Airways to enhance your SWOT analysis, SWOT Table, and goals and objectives.