Instructions and Guidelines for Assignment Submission

General Instructions
? All assignments are to be submitted on 3 rd June 2021 on www.atmsstudentportal.com with the login credentials shared earlier.

? Assignment if submitted to any staff or kept in cc while submitting the soft copy will NOT be considered for marking.

? If assignment is not submitted on date, will follow with penalty of 10% deduction of marks for every day.

• Any Assignment submission extension request must come to Azra Fatima  (Head: Examination | Academic) - [email protected] 5 days before the date of submission with a valid reason and supported documentary evidence.

? Similarity between students work is strictly not accepted, any student found with similar work will be graded Zero and fail for the course. However, Plagiarism is an academic offence and will not be tolerated.

? Any reevaluation request should come in one week of grade release. Any late request will not be obliged. (Form and other details shall be shared based on request)

? Any rescheduling request should come and fulfilled within two months after the actual date of the assessment. Any late request will not be obliged.

? Assignment once submitted to exam board is final for marking.

• Total 90 marks. 10 Marks for Class Participation. Final marks will be

Guidelines For Assignment

a) If assignment is Question & Answer based then.
• Introduction is needed for each question.
• Question has to be answered based on the mark allotted for each question with references if any idea or information is taken from other source.

b) If assignment is case based then,
• Executive summary
• Table of content
• Introduction
• Body of assignment (questions related to case need to be answered)
• Conclusion / Recommendation if any
• References (in-text + citation) to be used.
 
What are the penalties?
The penalties for plagiarism are:
Deduction of marks,
A mark of zero for the assignment or the unit, or
Exclusion from the program.

Plagiarism is dealt with on a case-by-case basis and the penalties will reflect the seriousness of the breach. Please note claiming that you were not aware of need to reference is no excuse.

Answer all the questions. Each question carries 20 Marks. (Word Limit:3000-3500 Words)
1. In the current e-world, any organization’s massive operations are managed by various types of information systems that help them to achieve their goals of providing superior services to their clients. Choose an organization of your choice (preferably your own organization) and discuss the essential Information systems, its features, issues, improvements to be made.

2. Take an example of either a Banking System / Airline reservation system and evaluate its MIS characteristics.

3. Discuss application of MIS in the Retail Sector.

4. Evaluate in general terms, the challenges facing social networking websites(eg, Twitter, Facebook, Watsapp, Instagram, Wechat, Telegram,  interest, Linkedin, TikTok etc)and identify ways companies can prepare to face these issues.

Case Study: Go through the case study and answer the questions that follow.
How a small E-commerce site attracted 2,93,000 fans?

Diamond Candles is a company that offers scented, soy-based candles that has a ring at the bottom. This has resulted in their customers spreading word-of-mouth about them due to the excitement of potentially winning the prize.

Instead of purchasing ads online to drive sales to their business, their predominant strategy has been to utilize referrals and social media. 

What They Did To Succeed
The key strategy behind their success has been customer-contributed photos.
Without spending a single cent on ads, these photos grew the company’s Facebook Fan Page to 469,661 fans while also boosting their product page conversion rate by 13%. (Wow!) Knowing that more customer-contributed photos essentially made them more successful, they then created an environment of encouraging their customers to share more photos.  

Here’s what they did:

• A call-to-action found on the candle urging customers to take a photo with the ring and share it on social media

• Giveaways that encourage customers to create and share images for a chance to win free products

• Share all the photos gathered on social media to create an impression that it is normal to share Diamond Candle-related photos

Key Takeway
Your customers are your greatest ambassadors. Find a way to incentivize them to spread wordof-mouth for you.

Questions:
a. Based on your understanding of the above case, what is the business model of Diamond  Candles?

b. What do you feel are the advantages and disadvantages of Diamond candles making use of  interacting with and using customers as their brand ambassadors?

c. Can the face book as social media be involved in encouraging and improving the business of an e-commerce business model?

d. What will be the long term implications and future of the business model used by Diamond  Candles?

e. What will be the challenges and barriers that such business models have to face and prepare  for to have better sustainability?