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ENT142 Fundamentals of Innovation and Entrepreneurship

Reflective Portfolio 
1. Problem Definition
  • Explain your idea / plan / goal that you will cover in this portfolio
  • Why it is important to you? (Idea for enterprise, 5 year plan etc)
  • Current Mission Statement & Future Vision Statement (5 year)
2: Personal Positioning Statement
1. Create your market positioning statement.
2. What compelling value will you offer to your employers and society?
3. How will you differentiate from other UAE students?
4. How about from the broader population?
5. Positioning Map
Positioning Statement Template
When (our customers) buy or use (our service / app / product) instead of (a competitor’s solution), then they will receive (what key benefits?) because (what unique capability backs up this statement?)
When (university) admits (YOU) in a specific program instead of (other candidates), then they will add (what key benefits/value?) because (what unique capability backs up this statement?)
3: Risks and mitigation
1. What are the key milestones and checkpoints in your plan?-
Your plan: What are your goals (career and/or educational) after you leave your university?

2. How will you measure/determine if you have successfully attained these milestones? How do you define success?
3. What external factors might affect (positively or negatively) your attaining success?
4. Develop a risk mitigation strategy (to reduce risk). 
4. Failure
Student shares a valid failure experience from their past
Share what you learned in terms of maximizing their future potential
5. Name of mentors
Why they were chosen
6. Six word summary
Encapsulate entire project
What you focus on
Key words you would like to remember

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