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Guidelines & Task for Writing a Healthcare/Medical Start-up Business Plan in UAE


• Assignment if submitted to any staff or kept in cc while submitting the soft copy will NOT be considered for marking.

• If assignment is not submitted on date, will follow with penalty of 10% deduction of marks for every day.

• Any Assignment submission extension request must come to Azra Fatima (Head: Examination | Academic) - [email protected] 5 days before the date of submission with a valid reason and supported documentary evidence. 

• Similarity between students work is strictly not accepted, any student found with similar work will be graded Zero and fail for the course. However, Plagiarism is an academic offence and will not be tolerated.

• Any reevaluation request should come in one week of grade release. Any late request will not be obliged. (Form and other details shall be shared based on request)

• Any rescheduling request should come and fulfilled within two months after the actual date of the assessment. Any late request will not be obliged.

• Assignment once submitted to exam board is final for marking.

• Program participants are strongly advised to keep a copy of their work in case the submitted copy should go astray. 

• Total 90 marks. 10 Marks for Class Participation. Final marks will be converted to 90 marks.

• Please refer the academic guidelines uploaded in the student portal for further information.

a) If assignment is Question & Answer based then.

• Introduction is needed for each question.

• Question has to be answered based on the mark allotted for each question with references if any idea or information is taken from other source.

b) If assignment is case based then,

• Executive summary
• Table of content
• Introduction
• Body of assignment (questions related to case need to be answered)
• Conclusion / Recommendation if any
• References (in-text + citation) to be used.

Write a business plan for a healthcare/medical start-up idea which would operate in/from the UAE:

What does the company do? 

What is your strategic vision?

How is it going to work at an operational level?

What are the financial forecasts for the first 3 years going to look like? (i.e. will you need significant funding or can this be done as a shoestring startup?)

How are you going to market your start-up? Through what channels? Who are your target market? (i.e. look to apply everything you have learnt in this module). 

When writing your business plan imagine you are going to use to ‘sell’ you business idea to potential investors. These are your target audience, and although you should include correct referencing this is not a traditional piece of academic writing. 

Your submission is a word document that clearly includes the following key headlines 

1. Executive Summary – 1 page
2. Table of Contents – 1 page

3. Explain the critical problem that the start-up attempts to solve. Include industry overview – historical and future outlook. 2 pages

4. Identify the factors influence the future of the start-up company in UAE. 3 pages

a. Conduct PESTLE analysis to support your answer. 
b. Identify the SWOT for the start-up company. 

5. Identify the key segments of relevance. Use all segmentation approaches discussed in class. Justify the segments that you would target. 2 pages

6. Determine the positioning strategy for the start-up company for selected target segments. 2 pages

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