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Analysis of Chosen Organization's Value Proposition and Organizational Excellence


Your analysis should lead you to answer the following two questions:

Question 1:

Describe your chosen organization paying specific attention to (a) its value proposition- how customers define excellence when it comes to your offering (b) how the firm is currently organized to deliver that excellence paying attention to its culture and covering aspects such as how the teams are organized, how organization is structured, how performance is measured and incentivized, and the leadership/management styles?  While conducting your analysis, think and describe the key managerial commitments that have shaped your chosen organization both internally and externally. (20%)

Question 2:

Drawing upon the lessons from the course, outline the recommendations you would like to make to the board of your chosen organization to (a) strengthen excellence in your value proposition in both home and/or global markets and (b) organize your firm better to deliver that excellence (i.e. culture, team and organization structure, leadership/management you covered in the first question). While making your recommendations, clearly outline which area would you like to maintain as it is and which one’s require fundamental changes and point out briefly how you would launch any change initiative (20%)

ImportantYour report has to read as a concise management report, which you should be confident to read as a senior manager yourself or be ready to pre-sent it to your executive board.

Maximum Word limit: 1500 words. Should be typed in 12 font Times New Roman. Single Space

Use of Appendix for referring to figures and tables is optional and does not count towards word limit. This is my preference but other professors might have a different preference.

You will be assessed on (a) the depth of insight (b) justification of your argument, and (c) quality of course content application. Simply answering the questions is generally worth up to 60%; additional observations referencing material gleaned from your primary and secondary research, and applying class lectures and readings are worth an additional 40% of the weightage assigned for this assignment.

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