MKT 5915 International Marketing

An important component of this course will be to research and create a marketing plan proposal. This is an individual assignment and you will create a marketing strategy for a small business that you select from your home country (Saudi Arabia). 

Your marketing plan should include the essential components that we will review in class including substantial market research to validate your proposal, as well as a detailed plan utilizing the frameworks from the Chernev text. 

Your Small Business Marketing Plan should include the following components:

This should be a written document between 10 - 12 pages long (not including title page or bibliography) and you can include up to 6 pages for the Appendix.

Please use Times New Roman, 12 pt font, 1.5 spacing. Please also be sure to properly cite all sources using APA citation format.