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MGT 4838 Managing Innovation

Each student will write an analysis of an international case-study on innovation that will be confirmed in week 4. Students will use the first 4 week to source, identify and choose a significant case study that must be approved by the lecturer. Use the theories covered in this course to identify, analyse and explain the innovation sources, types and patterns in the case study.

The purpose of the coursework is to provide students an opportunity to demonstrate their knowledge of the principles of innovation theory and the students’ ability to apply theknowledge to real life cases. The coursework allows students to express creativity in data organisation and discussion, especially given the somewhat strict word limit for the report.

Students are expected to use theories of innovation identified through the course work and discovered through self-directed research. However, marks will be awarded for using relevant theories only. The case study is not the only source of data the author should use, relevant
additional research should be conducted, referenced and included. The overall aim is to identify the relevant innovation theories, critically assess the innovations value in relation to industry/business objectives.

Assessment Task:

A critical analysis and evaluation of an innovation case, its strategy, type and (in) effectiveness. Some key issues you may wish to identify and discuss, for example:

Identify the innovation
Source of innovation
Types of innovation and patterns identified throughout the case
Design levels and dimensions of value
Innovation strategy timing of entry
Fit with strategic direction
Effect of innovation on industry, the market and the business itself - a detailed analysis and reflection
S-Curves and Industry life cycle

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